Integrated Marketing Manager

Globe Telecom, Inc.; Cebu City; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Globe Telecom, Inc. is seeking a senior professional to lead integrated marketing for its telco brand portfolio.

The role focuses on communication strategy, campaign management, and always-on activities that build enduring brand relevance and equity, while ensuring cost-efficient, timely delivery across channels. You will drive masterbrand guidelines, oversee agency partnerships, and mentor teams to deliver cohesive campaigns aligned with business objectives and customer insights.

Qualifications

• 7–10 years in Integrated Marketing or Brand Management.
• Expert in launching integrated campaigns across multiple platforms.
• College graduate in Business or Marketing.

Responsibilities

• Oversees integrated marketing governance for Globe's telco brands and businesses.
• Ensures flawless integration of campaigns and always-on initiatives with measurable results.
• Guides brand playbooks and briefs to align with insights and business goals across segments.
• Manages relationships with creative, regulatory, and research agencies and supervises scope, fees, and contracts.

Skills

Integrated Marketing

Brand Management

Campaign Management

Education

Bachelor's degree in Business/Marketing

Tools

Campaign management software

Job description

Job Description

Leads integrated marketing management for assigned brand. Responsible for communication strategy, integrated campaign management, and always-on efforts that drive enduring relevance and distinction for the assigned brand its businesses, ensuring flawless execution (measured by effectiveness, timeliness, and cost efficiency); champion of masterbrand equity and identity, its integration and management that bring the brands to life. Subject matter expert for integrated campaign and always-on approach, brand guidelines, campaign and always-on integration and management.

DUTIES AND RESPONSIBILITIES

Manages integrated marketing governance over their assigned Globe telco portfolio of brands and businesses, coming from marketing mastery of the Globe telco portfolio – its consumer segments, its businesses, its owned or desired brand attributes and equities to protect, its brand identity and attendant guidelines, its assets across channels, talents, and product or business synergies which can be maximized. Manages and ensures flawless integrated marketing campaigns and always-on efforts (measured by effectiveness, timeliness, and cost efficiency). Identifies integration opportunities across the telco portfolio leading to topline strategic direction for integrated marketing campaigns and always-on efforts to ensure that segment-focused, business-focused, or product-focused executions are faithful to the masterbrand. Provides guidance for brand playbook development and maintenance, ensuring alignment with insights, consumer profiles, and business imperatives that fall within each segment for their assigned Globe telco portfolio of brands and businesses. Develops and manages all integrated marketing campaign and always-on briefs prior to start of development and execution for their assigned Globe telco portfolio of brands and businesses. Also vets all integrated marketing and always-on strategies, resulting ideas, creative work (internal and external), and executions across channels before or in parallel with proponent approval for their assigned Globe telco portfolio of brands and businesses. Guides the integrated marketing strategy and development of integrated marketing campaigns and/or always-on efforts for their assigned Globe telco portfolio of brands and businesses to ensure they are planned to meet brand and business objectives in the short- and long-term. Acts as steward for all creative, regulatory, and research agency relationships, representing Globe’s interests when facing agencies for their assigned Globe telco portfolio of brands and businesses, overseeing commercial negotiations for scope and work and fees, overseeing administrative requirements for contracts, Scope of Work, and related requirements, ensuring all fees are cost-efficient and all deliverables are completed flawlessly (measured by effectiveness, timeliness, and cost efficiency).

REQUIREMENTS

7-10 years in Integrated Marketing or Brand Management Expert in launching integrated campaigns (multi-platform) College Graduate in any Business/Marketing course Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success.

Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most. Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.

Purpose

In everything we do, we treat people right to create a Globe of Good.

Vision

We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.

Mission

We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.