Product Executive | ONSITE (A-AEG)

Sourcefit Philippines, Inc.; Quezon City; On-site; PHP 670,000 - 1,116,000; Full time

Job summary

Sourcefit Philippines, Inc. is seeking a Product Marketing professional to support positioning, messaging, and go-to-market plans.

The role focuses on understanding customer needs, developing value propositions, and coordinating launches across Marketing, Product, Technology, and portfolio teams. The candidate will map end-to-end customer journeys, collect and summarize feedback, and help improve satisfaction metrics such as NPS and CSAT.

Qualifications

• Bachelor’s degree in Marketing, Business, Product Management or related field.
• Strong written and spoken English.
• 3+ years of experience in product marketing, digital products, customer experience, marketing or project coordination.

Responsibilities

• Position products and craft go-to-market strategies with cross-functional teams.
• Map and improve customer journeys, gather feedback, and track CX metrics.
• Coordinate launches, campaigns, assets, and readiness materials with Marketing, Product, Tech and portfolio teams.
• Maintain accurate product descriptions, feature information and approved claims.

Skills

3+ years product marketing experience

Strong English communication

Education

Bachelor’s degree in Marketing or related field

Tools

PowerPoint

Excel

Job description

Job Overview

Our client is an Abu Dhabi-based holding company with a diversified portfolio spanning strategic industries. The organisation is building a marketing shared-services capability in the Philippines to support its group and portfolio companies. Support product marketing and customer experience across the group and its portfolio companies. Help teams understand customer needs, communicate product value, coordinate launches and improve the end-to-end experience, including satisfaction, NPS, CSAT, customer effort and feedback measures.

Job Details

Work set up: Onsite – Eastwood, Quezon City

Schedule: Monday–Friday | 9:00 AM–6:00 PM UAE time (GST, UTC+4)

Holiday: UAE holidays

Responsibilities

Product Positioning & Go-to-Market

• Support research into target audiences, customer needs, competitor offers and product category trends.
• Help develop and maintain product value propositions, audience profiles, messaging frameworks, FAQs and product information.
• Coordinate launch plans, campaign inputs, product collateral and internal readiness materials with Marketing, Product, Technology and portfolio teams.

Customer Journey & Experience

• Map end-to-end customer journeys and service touchpoints, identifying friction and opportunities to improve awareness, consideration, onboarding, activation, service, retention and advocacy.
• Coordinate customer feedback and experience data, including NPS, CSAT, customer effort, surveys, reviews, support contacts and product usage, and summarise findings for the Product Marketing Manager.
• Support experience reviews across websites, apps, landing pages, forms, service interactions and customer communications; help close the loop on recurring feedback and satisfaction issues.

Launch & Adoption Support

• Track launch tasks, dependencies, milestones, approvals and post-launch actions using agreed project tools.
• Work with Digital Marketing, Social Media, Marcoms and Creative teams to ensure product communications are accurate and consistent.
• Monitor agreed adoption and engagement measures and prepare post-launch summaries and recommendations.

Product Information & Governance

• Maintain accurate product descriptions, feature information, comparison materials and approved claims.
• Coordinate review and approval of product communications with relevant subject-matter owners and follow confidentiality requirements.

Qualifications

• Bachelor’s degree in Marketing, Business, Product Management or a related field preferred.
• Strong written and spoken English required.
• At least 3 years of experience in product marketing, digital products, customer experience, marketing or project coordination. Experience supporting launches or customer journey improvements is an advantage.

Technical Skills

• Product positioning and messaging
• Customer journey mapping and CX fundamentals
• Market and competitor research
• NPS, CSAT and customer effort measures
• Customer feedback and service insights
• Project tracking and coordination
• PowerPoint and Excel
• Digital product and app fundamentals
• Web analytics and customer experience analysis

Core Competencies

• Ownership and accountability for quality, accuracy and follow-through.
• Clear written and verbal communication and confidence working across cultures and time zones.
• Strong organisation, prioritisation and attention to detail.
• Collaborative stakeholder service and constructive response to feedback.
• Curiosity, learning agility and responsible adoption of data, digital tools and AI.
• A commercially curious and user-focused marketer who can connect product features to customer value and coordinate the detail needed to bring launches and improvements to life.