Influencer & Multi-Channel Campaign Architect

Klaiya; Metro Manila; On-site; PHP 500,000 - 800,000; Full time

Job summary

Klaiya is seeking a digital marketing specialist to lead influencer programs, plan campaigns, and optimize across channels to boost product visibility and leads.

You will analyze performance data, run A/B tests, and collaborate with global teams to refine strategies and achieve ROI targets.

The role requires hands-on execution, strong communication, and the ability to adapt to fast-moving markets in the Philippines.

Qualifications

• Experience planning and executing influencer marketing programs.
• Ability to analyze data and maximize ROI.
• Familiarity with cross-channel ad campaigns on Google Ads and Meta.

Responsibilities

• Responsible for planning, executing, and optimizing influencer marketing programs to promote products, generate leads, and drive brand awareness.
• Manage ad campaigns across platforms such as TikTok Ads, Google Ads, and Meta (Facebook/Instagram).
• Continuously monitor performance, conduct A/B testing, and adjust targeting, copy, and budgets.
• Measure web traffic and leads, report on campaign success against goals.
• Collaborate with creators, media teams, and stakeholders to build engaging creatives.
• Identify target audiences, track trends, and research competitors for growth.

Skills

Digital marketing

Campaign management

Data analytics

A/B testing

Cross-channel advertising

Education

Bachelor's degree in Marketing, Advertising, Communications, or a related field

Tools

TikTok Ads

Google Analytics

CRM/Email marketing platforms

Job description

Klaiya is seeking a digital marketing specialist to lead influencer programs, plan campaigns, and optimize across channels to boost product visibility and leads.

You will analyze performance data, run A/B tests, and collaborate with global teams to refine strategies and achieve ROI targets.

The role requires hands-on execution, strong communication, and the ability to adapt to fast-moving markets in the Philippines.