Brand Marketing Manager

Klaiya; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Klaiya, based in Manila, is seeking a Brand Marketing Manager to own Klaiya’s brand presence end-to-end. You will shape the narrative, drive inbound inquiries, and elevate our market position through strategic content and campaigns.

You will lead case studies, thought leadership, and digital media ownership across LinkedIn and social channels, ensuring the website and portfolio stay up to date and conversion focused. A strong portfolio and 3–5 years in advertising or digital firms are essential.

Qualifications

• 3–5 years of marketing or brand strategy experience, preferably in advertising or digital agencies.
• Must show a portfolio or work sample demonstrating copywriting and brand work.
• Strong written English with ability to translate campaign metrics into compelling narratives.
• Knowledge of design principles and CMS platforms like WordPress or Webflow.
• Understanding inbound marketing, e-commerce trends, and B2B lead generation.
• Experience leading projects from concept to distribution in a fast-paced agency.

Responsibilities

• Define and execute Klaiya’s brand narrative and visual identity across all touchpoints.
• Draft, design, and publish high-impact client case studies, whitepapers, and trend reports.
• Own social content calendar and strategy for LinkedIn, Instagram, and TikTok.
• Develop content campaigns and resources to convert web traffic into qualified leads.
• Maintain the website and portfolio pages for conversion optimization.
• Coordinate participation in industry events and draft submissions for awards.

Skills

Brand strategy

Content marketing

Copywriting

English writing

Project leadership

Tools

Canva

Adobe Creative Suite

WordPress

Webflow

Job description

On-site - Manila 3-5 Yrs Exp Bachelor Full-time

Job Description

Klaiya is a premier online advertising agency and digital center of excellence based in Manila. Specializing in brand performance, e-commerce solutions, and influencer marketing, we blend data-driven strategies with out-of-the-box design to help top-tier brands stand out and scale.

We are looking for a strategic, highly creative, and driven Brand Marketing Manager to take full ownership of Klaiya’s own brand presence, narrative, and inbound pipeline. In this role, you will act as our internal agency marketer—treating Klaiya as your primary client to elevate our industry reputation, showcase our winning work, and drive qualified business inquiries.

Key Responsibilities

• Brand Strategy & Positioning: Define and execute Klaiya’s brand narrative, visual aesthetic, and positioning across all touchpoints to maintain a high-end, authoritative market presence.
• Thought Leadership & Case Studies: Partner with our campaign leads and creative directors to draft, design, and publish high-impact client case studies, whitepapers, and e-commerce trend reports.
• Social & Digital Media Ownership: Lead the strategy and content calendar across corporate channels (LinkedIn for B2B client acquisition; Instagram/TikTok for agency culture, talent, and creative showcases).
• Inbound Lead Generation: Build strategic content campaigns and downloadable resources designed to convert website traffic and social reach into qualified client leads.
• Website & Portfolio Ownership: Maintain Klaiya’s corporate website, ensuring portfolio pages, case studies, and landing pages are continuously updated, engaging, and optimized for conversion.
• PR, Awards & Industry Presence: Coordinate Klaiya’s participation in industry webinars, podcasts, and events, while drafting submissions for regional advertising and digital awards.
• Performance Tracking: Monitor key brand metrics (web traffic, social engagement, inbound lead conversions) and present monthly growth performance reports to leadership.

Qualifications

• Experience: 3–5 years of marketing, brand strategy, or content experience—ideally within an advertising agency, media company, or fast-growing digital firm.
• Portfolio Required: Must submit an active portfolio or work sample link displaying high-quality copywriting, strategic content, brand collateral, or social media campaigns.
• Strategic Copywriting & Storytelling: Exceptional written English skills with a proven ability to translate complex campaign metrics into compelling narrative case studies.
• Visual & Technical Literacy: Working knowledge of design principles (Canva or Adobe Creative Suite) and experience navigating CMS platforms (WordPress, Webflow, etc.).
• Growth Mindset: Strong understanding of inbound marketing, e-commerce trends, and B2B lead acquisition strategies.
• Project Leadership: Resourceful, detail-oriented leader capable of driving projects from concept through distribution in a fast-paced agency environment.

Government Mandated Benefits

13th Month Pay, Pag-Ibig Fund