Influencer & KOL Marketing Lead

Marie France Group of Companies; Makati; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Marie France Group of Companies is seeking a Brand & Influencer Partnerships Lead to own how our brands appear through ambassadors, KOLs, and micro-influencers—from spotting the right fit to building the partnership and running campaigns that move the business. This role blends strategy, creativity, and relationship management at the intersection of brand marketing and influencer culture.

You’ll work on-site in Makati, lead cross-functional teams, and drive growth in the beauty and wellness

Qualifications

• 5–8 years of experience in influencer/KOL marketing, brand partnerships, or talent management.
• Experience with creator/agency relationships and managing partnerships.
• Strong English communication and leadership abilities.

Responsibilities

• Build Influencer & KOL strategy to fit each brand's direction and goals.
• Manage partnerships end-to-end with ambassadors, KOLs, and their teams.
• Draft and negotiate contracts prioritizing brand interests.
• Track deliverables, renewals, and terms to stay on schedule.
• Lead ambassador/KOL participation across campaigns and content production.
• Own budget and optimize cost-efficiency for future campaigns.

Skills

Influencer marketing

Brand partnerships

Talent management

Relationship management

Job description

We're looking for a Brand & Influencer Partnerships Lead to own how our brands show up through ambassadors, KOLs, and micro-influencers — from spotting the right fit, to building the partnership, to running campaigns that actually move the business.

This role blends strategy, creativity, and relationship management. You'll work at the intersection of brand marketing and influencer culture — and you need a genuine feel for the beauty and wellness space, both globally and locally.

Key Responsibilities:

What You'll Do

Build Influencer & KOL Strategy

• Recommend and curate brand ambassadors, KOLs, and micro-influencers that fit each brand's direction and goals
• Keep our talent pool fresh and aligned as brand priorities evolve
• Match the right partners to the right campaigns and product launches

Manage Partnerships End-to-End

• Directly engage ambassadors, KOLs, and their management teams to build strong, lasting relationships
• Draft and negotiate agreements and contracts — always with the brand's interest front and center
• Track deliverables, renewals, and terms to ensure everything stays on schedule

Drive Campaigns & Brand Visibility

• Lead ambassador/KOL participation across all campaign and content production
• Create programs that feel authentic to the partner and their audience
• Grow brand awareness and lead generation through smart, well-matched partnerships
• Work cross-functionally with other Brand Marketing teams
• Support division-wide initiatives and culture
• Lead project teams as a strong individual contributor — no hand-holding required

Own the Budget

• Ensure all ambassador/KOL programs stay within budget and on time
• Evaluate cost-efficiency and recommend improvements for future campaigns

What We're Looking For

Primary profile:

• At least 5–8 years of relevant experience in influencer/KOL marketing, brand partnerships, or talent management — ideally from a creative, media, or influencer marketing agency, or brand-side in FMCG, telco, fintech, retail, or services.

Also a strong fit if you've been:

• An accounts or media lead at an agency
• A handler or road manager for celebrities, artists, or influencers
• A lead/supervisor of an accounts or creative team at an influencer marketing agency

You'll thrive here if you:

• Have excellent people skills and can manage many different personalities and seniority levels
• Communicate confidently in English, both written and verbal
• Can lead cross-functional teams and work independently without constant supervision
• Are willing to work on-site in Makati, weekdays

Why Join Us

• Work with real brands and real names — the influencers and celebrities you'll manage are the ones people actually follow
• Shape the strategy, not just execute it — this is a lead role with room to influence direction
• Be part of a division that’s building something — strong internal culture and cross-brand collaboration