Go-To-Market Campaign Lead | Data-Driven Growth

Home Credit Philippines; Philippines; On-site; PHP 1,200,000 - 2,100,000; Full time

Benefits offered by this job

HMO on Day 1

Dependent coverage

Mental health access

Wellness leave

Birthday leave

Internal career mobility

Learning opportunities

Job summary

Home Credit Philippines is seeking a Go-To-Market Manager to lead the development and execution of product launches, channel strategies, and sales campaigns across customer segments. You will collaborate with Sales, Marketing, Online, Operations, and CRM teams, manage timelines and budgets, and track KPIs to optimize performance.

Ideal candidates have 3–5 years in go-to-market or demand generation, strong communication skills, and experience in telco, fintech, or e-commerce campaigns.

Qualifications

• 3–5 years of hands-on GTM or demand-gen experience.
• Ability to plan and execute data-driven campaigns.
• Strong communication and collaboration with cross-functional teams.
• Experience managing multiple campaigns and projects.
• Experience in telco, fintech, banking, or e-commerce sales campaigns.
• Up to 20% bonus based on performance.
• HMO on Day 1 and dependents coverage.
• Wellness leaves and birthday leave.

Responsibilities

• Develop and implement comprehensive go-to-market strategies for product launches and campaigns.
• Collaborate with Sales, Marketing, Online, Operations, and CRM teams to ensure cohesive GTM execution.
• Oversee timelines, budgets, and resources for GTM initiatives.
• Define KPIs and report campaign performance with data-driven recommendations.

Skills

Data-driven campaigns

Campaign strategy

Cross-functional collaboration

Project management

Sales campaigns experience

Job description

Home Credit Philippines is seeking a Go-To-Market Manager to lead the development and execution of product launches, channel strategies, and sales campaigns across customer segments. You will collaborate with Sales, Marketing, Online, Operations, and CRM teams, manage timelines and budgets, and track KPIs to optimize performance.

Ideal candidates have 3–5 years in go-to-market or demand generation, strong communication skills, and experience in telco, fintech, or e-commerce campaigns.