Hybrid Paid Media Specialist — Data-Driven Growth & ROAS

Amplify; Makati; Hybrid; PHP 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Birthday leave

Paid parental leave

EAP services

Company events

Job summary

Amplify is seeking a Paid Media Specialist to optimize campaigns across Meta and TikTok, driving ROAS and scalable growth. You will analyse performance, monitor budgets, and collaborate with account directors, creatives, and data insights teams.

In this role, you’ll handle daily campaign setup, testing, reporting, and audience targeting while aligning with client goals and budgets. A data-driven mindset and strong communication are essential for success at Amplify.

Qualifications

• Bachelor’s degree in Digital Marketing, Marketing, or related field.
• Minimum 1 year paid media experience or 1-2 years digital marketing with 30% paid media.
• Experience with Meta Ads and TikTok Ads Manager; Google Ads a plus.
• Credentials such as Meta Blueprint or Google Ads certifications welcomed.
• Proficient in ad management platforms and reporting tools; tracking setup essential.
• Familiar with TikTok Ads Manager, Business Center, and in-house training.
• Strong analytical mindset to interpret data and explain outcomes.
• Excellent communication and ability to present weekly reports.

Responsibilities

• Execute and manage paid media campaigns across Meta and TikTok according to strategy and KPIs.
• Analyze performance metrics (CPM, CPC, CTR, CPA, ROAS) and summarize insights.
• Monitor campaigns daily, test ad variations, and optimize to meet KPIs.
• Build audience targeting using platform tools and manage funnel stages.
• Collaborate with account leads, data specialists, and creative teams.
• Support senior specialists on complex accounts and manage Always On campaigns.

Skills

Paid media

Meta Ads

TikTok Ads

Google Ads

Analytics

Reporting

Communication

Education

Bachelor’s degree in Digital Marketing or related

Tools

Meta Business Suite

TikTok Ads Manager

Google Ads

CRM systems

Job description

Amplify is seeking a Paid Media Specialist to optimize campaigns across Meta and TikTok, driving ROAS and scalable growth. You will analyse performance, monitor budgets, and collaborate with account directors, creatives, and data insights teams.

In this role, you’ll handle daily campaign setup, testing, reporting, and audience targeting while aligning with client goals and budgets. A data-driven mindset and strong communication are essential for success at Amplify.