Paid Media Specialist

Amplify; Makati; Hybrid; PHP 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Birthday leave

Paid parental leave

EAP services

Company events

Job summary

Amplify is seeking a Paid Media Specialist to optimize campaigns across Meta and TikTok, driving ROAS and scalable growth. You will analyse performance, monitor budgets, and collaborate with account directors, creatives, and data insights teams.

In this role, you’ll handle daily campaign setup, testing, reporting, and audience targeting while aligning with client goals and budgets. A data-driven mindset and strong communication are essential for success at Amplify.

Qualifications

• Bachelor’s degree in Digital Marketing, Marketing, or related field.
• Minimum 1 year paid media experience or 1-2 years digital marketing with 30% paid media.
• Experience with Meta Ads and TikTok Ads Manager; Google Ads a plus.
• Credentials such as Meta Blueprint or Google Ads certifications welcomed.
• Proficient in ad management platforms and reporting tools; tracking setup essential.
• Familiar with TikTok Ads Manager, Business Center, and in-house training.
• Strong analytical mindset to interpret data and explain outcomes.
• Excellent communication and ability to present weekly reports.

Responsibilities

• Execute and manage paid media campaigns across Meta and TikTok according to strategy and KPIs.
• Analyze performance metrics (CPM, CPC, CTR, CPA, ROAS) and summarize insights.
• Monitor campaigns daily, test ad variations, and optimize to meet KPIs.
• Build audience targeting using platform tools and manage funnel stages.
• Collaborate with account leads, data specialists, and creative teams.
• Support senior specialists on complex accounts and manage Always On campaigns.

Skills

Paid media

Meta Ads

TikTok Ads

Google Ads

Analytics

Reporting

Communication

Education

Bachelor’s degree in Digital Marketing or related

Tools

Meta Business Suite

TikTok Ads Manager

Google Ads

CRM systems

Job description

Job Description:

About Amplify

Amplify is a global digital entertainment and creator agency operating at the dynamic intersection of talent, content, and culture. Founded and headquartered in Australia and now spanning the Asia Pacific, United States, and beyond, we set out to redefine entertainment for the modern world. We collaborate with the world’s biggest brands and top digital talent to craft original campaigns, live events, social commerce, and high-impact digital production that truly connect with audiences everywhere.

At our core, we give brands the ultimate advantage on social feeds by doing something simple yet transformative: we help them create like a creator. We’ve traded bland brand-speak for pure, platform-native authenticity, combining sharp global perspective with a down-to-earth, genuine spirit. Because we think like creators, we are creators, ensuring we stay endlessly curious, act boldly, and move at the speed of culture. Welcome to your creator era. Welcome to Amplify.

As a Paid Media Specialist at Amplify your goal is to maximise return on ad spend and drive scalable growth by contributing to the strategic development, execution, and continuous optimisation of paid media campaigns across key digital channels. As a vital contributor to company objectives, you will directly influence client retention and revenue growth through advanced data-driven strategies, rigorous performance tracking, and expert budget allocation. Functioning within a specialised performance unit, the role bridges high-level strategy and daily execution, collaborating with account directors, creative leads, and data insights specialists to deliver impact across global portfolio accounts.

Key Responsibilities

• Campaign Setup & Daily Execution:
  • Execute and manage paid media campaigns across Meta Business Suite and TikTok Ads Manager in accordance with established strategy and KPIs.
  • Perform daily hands-on campaign setup, tracking, budget monitoring, and optimisation.
• Performance Analysis & Reporting:
  • Analyze core performance metrics (CPM, CPC, CTR, CPA, ROAS, and conversion funnels) to evaluate campaign health.
  • Pull weekly platform data, populate reporting templates, and summarize key insights, trends, and optimisation recommendations for clients and internal stakeholders.
• Campaign Optimization & Testing:
  • Perform daily monitoring to ensure campaigns deliver against target KPIs.
  • Test ad creative variations, ad copy, and targeting setups within advertising platforms.
  • Proactively identify underperforming metrics and soundboard with team leads to pivot tactics and improve campaign outcomes.
• Audience Targeting & Funnel Management:
  • Build and refine audience targeting using native platform tools (e.g., Meta Custom/Lookalike Audiences, TikTok targeting options).
  • Manage campaigns across various funnel stages, from top-of-funnel brand awareness ("Always On") to conversion support.
• Account Coverage & Team Collaboration:
  • Support Senior Specialists on complex, full-funnel accounts while independently managing lower-maintenance "Always On" campaigns and local market client work.
  • Collaborate with internal account leads, data specialists, and creative teams to obtain ad assets and ensure aligned messaging.

Qualifications And Experience

• Bachelor’s degree in Digital Marketing, Marketing, Business Administration, or a related field.
• Minimum 1 year of dedicated, full-time Paid Media experience, or 1-2 years of broader digital marketing experience where paid media comprised at least 30% of daily duties.
• Solid hands-on experience managing campaigns across core advertising platforms - specifically Meta Ads (Meta Business Suite) and TikTok Ads Manager. Google Ads experience is a plus.
• Professional credentials (such as Meta Blueprint or Google Ads certifications) are welcomed as a strong plus.
• Proficient with ad management platforms and standard reporting tools; familiarity with tracking setups and campaign management is essential, while advanced CRM or marketing automation experience is beneficial.
• Familiarity with modern social ad environments (such as TikTok Ads Manager and business center tools), with the agility to pick up platform nuances quickly through supported in-house training.
• General appreciation of ad creative best practices, format variations, and social media trends to effectively collaborate with internal creative teams on "Always On" campaigns.
• Strong analytical mindset with the ability to interpret raw performance data, identify underlying trends, and explain the "why" behind campaign results.
• Solid foundational understanding of core digital marketing metrics and key performance indicators (CPM, CPC, CTR, CPA, ROAS, and full-funnel conversion metrics).
• Up-to-date awareness of current digital marketing trends, ad ecosystem shifts, and agency best practices.
• Excellent verbal and written communication abilities, enabling the clear presentation of data, weekly reports, and actionable recommendations to clients and internal account directors.
• High attention to detail, strong organizational skills, and the ability to independently manage multiple routine tasks, optimisations, and weekly reporting deadlines.
• A demonstrated foundation of successful hands-on paid media campaign management, showing accountability in running efficient campaigns across various budget scales.

Life at Amplify

We move fast, back big ideas, and hold ourselves to high standards, all while keeping things down-to-earth, kind, and genuinely collaborative. Amplify is an energetic home for curious minds and bold thinkers who want true ownership over their work. We give sharp, ambitious people the freedom, clarity, and backing to craft a standout career and see the direct impact of their work on a global scale.

What You’ll Enjoy

• Big Impact: Work directly with premier creators and iconic global powerhouse brands on campaigns that define modern culture.
• Uncapped Trajectory: Build your career with total ownership, backed by clear, structured progression pathways to help you grow rapidly.
• Flexible Rhythm: Strikes the right balance with a hybrid model, including one day a week to work from home.
• Time to Celebrate: Take a fully paid day off on your birthday to reset and celebrate you.
• Family Backing: Access up to 12 weeks of Paid Parental Leave to support you and your growing family.
• Holistic Support: Prioritise your well-being with dedicated, confidential EAP services designed to keep you feeling supported inside and outside of work.
• Social & Connection: We celebrate everyone's contributions and reward the team with regular events, lunches, and overseas company offsites to keep us connected.