Hybrid Media Lead: Digital Strategy & Buying

HRTX

Makati

Hybrid

PHP 1,000,000 - 1,600,000

Full time

14 days+

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Job summary

HRTX in Taguig hybrid is seeking a Media Lead to oversee digital media planning, buying, and campaign execution for major retail clients. You will translate analytics into actionable strategies and lead cross-functional teams to drive growth.

The role requires 7+ years in digital media, strong platform knowledge, and a track record of high-impact campaigns with measurable results. The position features a hybrid setup (4 days onsite, 1 day WFH) and a morning shift.

Qualifications

7+ years of experience in digital media planning, buying, and performance marketing.
Strong understanding of digital advertising platforms and campaign optimization.
TikTok Ads management experience is a plus.
Analytical mindset with the ability to translate data into business strategies.
Excellent cross-functional communication and stakeholder management skills.
Experience with retail or handling brands preferred.
Proven track record managing high-impact campaigns with measurable results.

Responsibilities

Lead media planning and buying across Meta, TikTok, search, and other digital platforms.
Develop and execute complex digital strategies aligned with business goals.
Manage campaign performance during key sales events (e.g., 10.10, 11.11, birthday sales).
Analyze campaign data and generate actionable insights for business growth.
Collaborate with commercial, creative, and brand teams for alignment on campaigns.
Lead alignment meetings with key stakeholders and brands to discuss strategy and performance.
Manage seller center accounts and oversee ad operations in real time.
Mentor and guide junior media team members.