HubSpot Automation & Demand Gen Specialist

MicroSourcing International; Manila; Hybrid; PHP 700,000 - 1,000,000; Full time

Benefits offered by this job

Above-market pay

Healthcare on day one

Group life insurance

Performance bonuses

Team events

Job summary

MicroSourcing is seeking a Demand Generation Specialist to design and manage automated marketing journeys in HubSpot, spanning from trial to post-purchase. Based in Eastwood, Quezon City, this hybrid, dayshift role collaborates with Sales and Customer Success to drive engagement and revenue.

You will build audience segments, maintain lead scoring, run tests, and analyze journey performance to optimize conversions.

Qualifications

• Hands-on experience building automated marketing journeys in HubSpot.
• Experience with behavioral triggers, workflow automation, segmentation, and lifecycle marketing.
• Experience maintaining lead scoring models and automated lead routing processes.

Responsibilities

• Design and build automated multi-branch customer journeys in HubSpot across lifecycle.
• Configure behavioral triggers using data signals (pages viewed, engagement, trial status).
• Build and maintain self-updating audience segments based on lifecycle, value, and behavior.
• Maintain lead scoring models and automated routing rules to Sales with context.
• Set up and run automated journey tests against control groups to measure impact.
• Analyze end-to-end journeys to identify drop-off points and automation opportunities.
• Report on journey performance including conversion by stage and revenue attribution.
• Collaborate with Sales and Customer Success to support engagement and handover.

Skills

Marketing automation

Lifecycle marketing

Lead scoring

Segmentation

Analytics

Cross-functional collaboration

Tools

HubSpot

Job description

MicroSourcing is seeking a Demand Generation Specialist to design and manage automated marketing journeys in HubSpot, spanning from trial to post-purchase. Based in Eastwood, Quezon City, this hybrid, dayshift role collaborates with Sales and Customer Success to drive engagement and revenue.

You will build audience segments, maintain lead scoring, run tests, and analyze journey performance to optimize conversions.