We are seeking a hands-on HubSpot Administrator & Sales Operations Specialist to optimize CRM data quality, streamline sales processes, and build scalable outbound campaigns. The ideal candidate can independently assess an existing HubSpot environment, implement practical improvements, and establish reliable processes that support sales performance and operational efficiency.
This role focuses primarily on HubSpot administration, CRM optimization, sales operations, and campaign execution—not high-volume cold calling or meeting-booking quotas.
Key Responsibilities
HubSpot CRM Administration & Data Quality
- Audit and clean company, contact, and deal records, identifying duplicates, outdated information, and incomplete or inconsistent data.
- Standardize CRM properties, naming conventions, record ownership, territory assignments, and associations.
- Implement data-cleanup rules while preserving relevant records, history, and relationships.
- Establish ongoing data-quality checks and maintenance procedures.
Sales Process Optimization
- Review and improve deal creation, pipeline stages, required fields, and sales handoffs.
- Ensure contract dates and other critical commercial information are accurately maintained and accessible.
- Optimize the use of HubSpot objects, properties, and associations to support sales workflows.
- Document CRM processes and guide the sales team in adopting standardized practices.
Outbound Campaigns & Sales Operations
- Organize, clean, segment, and prepare account and contact lists for targeted outreach.
- Build and maintain HubSpot sequences and relevant workflows.
- Collaborate with sales leadership to develop campaign messaging, define target audiences, and establish follow-up processes.
- Create repeatable outbound campaigns based on product updates, relevant events, and changes in prospect information.
- Monitor campaign execution and performance, identify gaps, and recommend improvements.
AI & Process Improvement
- Use AI tools to support prospect research, data preparation, messaging, and workflow optimization.
- Evaluate AI-generated outputs for accuracy before applying them to CRM records or sales processes.
- Collaborate with technical teams to turn successful AI experiments into repeatable workflows.
- Test CRM updates and automations before implementing them at scale.
Qualifications
- Proven hands-on HubSpot administration experience beyond basic CRM data entry and using existing sequences.
- Demonstrated experience cleaning and deduplicating CRM data, standardizing properties, and managing record ownership and associations.
- Experience configuring deal pipelines and improving sales processes.
- Ability to build outbound sequences and explain hands-on workflow implementation experience.
- Strong spreadsheet skills and experience handling large datasets.
- Strong analytical and problem-solving skills, with the ability to assess issues, implement solutions, and document processes.
- Excellent written and verbal English communication skills.
- Ability to work independently, take ownership of projects, and consistently deliver results.
- Practical experience using AI tools in professional workflows, including validating outputs.
Preferred Qualifications
- Background in Sales Operations, Revenue Operations, or HubSpot consulting.
- Experience supporting a B2B sales organization.
- Familiarity with account segmentation, prospect enrichment, and outbound campaign execution.
- Experience using Claude or comparable AI tools.
- Experience collaborating with engineering, marketing, or technical teams.
- Familiarity with HubSpot integrations, APIs, or advanced AI automation.
- Coding or AI engineering experience is an advantage but not required.
- Previous cold-calling experience is a plus but does not replace hands-on HubSpot implementation expertise.