Hotel Marketing & Communications Lead - F&B & PR

Sheraton Hotels & Resorts; Cebu City; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Sheraton Cebu City Hotel seeks a Marketing and Communications Manager to lead property-level communications, promoting on-brand messaging through traditional, digital, and social channels to enhance the hotel’s image and drive awareness and revenue.

You will coordinate direct marketing plans and campaigns, collaborate with regional eCommerce and marketing teams, and support PR efforts to strengthen guest engagement and market share.

Qualifications

• Required: 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
• OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Responsibilities

• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
• Executes email marketing, and display advertising.
• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Skills

Marketing

Public Relations

Digital marketing

Advertising

Social media

Education

2-year degree in Marketing or related field; 4 years experience

Bachelor's degree in Marketing, Public Relations, Business or related; 2 years experience

Job description

Sheraton Cebu City Hotel seeks a Marketing and Communications Manager to lead property-level communications, promoting on-brand messaging through traditional, digital, and social channels to enhance the hotel’s image and drive awareness and revenue.

You will coordinate direct marketing plans and campaigns, collaborate with regional eCommerce and marketing teams, and support PR efforts to strengthen guest engagement and market share.