Higher Ed Digital Campaign Specialist

OUP; Hinoba-an; On-site; PHP 300,000 - 540,000; Full time

Job summary

Oxford University Press (OUP) is seeking a Digital Campaign Executive to drive demand generation for its Higher Education business. You’ll work with marketing automation and CRM tools, deploying email campaigns and optimizing performance to meet campaign goals.

Responsibilities include audience segmentation, asset quality checks, scheduling campaigns, collaborating with cross-functional teams, and supporting MQL generation while maintaining accurate records across multiple projects.

Qualifications

• 1-2 years of professional experience in digital marketing, campaign execution, or a related field.
• Experience building and deploying email marketing campaigns.
• Strong written and verbal communication skills.
• Excellent time management, prioritization, and organizational abilities.
• Strong attention to detail and commitment to quality.

Responsibilities

• Work closely with marketing colleagues to deploy digital marketing campaigns, primarily through email marketing channels, to support campaign goals and business objectives.
• Build, proofread, quality-check, schedule, and deploy email marketing campaigns using marketing automation and CRM platforms.
• Ensure all campaign assets meet quality standards, best practices, and agreed timelines.
• Collaborate with campaign owners to optimize campaign performance and identify opportunities for improvement.
• Research and segment target audiences to ensure campaigns reach the most relevant lecturers and academic contacts.
• Support the generation of Marketing Qualified Leads (MQLs) and contribute to the demand generation pipeline.
• Monitor campaign performance against benchmarks, KPIs, and engagement metrics.
• Maintain accurate campaign records and provide execution support across multiple concurrent projects.

Skills

Email marketing

Campaign management

Lead generation

Digital marketing

HTML basics

Tools

Adobe Photoshop

CRM platforms

Job description

Oxford University Press (OUP) is seeking a Digital Campaign Executive to drive demand generation for its Higher Education business. You’ll work with marketing automation and CRM tools, deploying email campaigns and optimizing performance to meet campaign goals.

Responsibilities include audience segmentation, asset quality checks, scheduling campaigns, collaborating with cross-functional teams, and supporting MQL generation while maintaining accurate records across multiple projects.