Head of Meta Creatives - Remote DTC Ad Strategy

Hunt St Pty Ltd; Philippines; On-site; PHP 1,008,000 - 1,512,000; Part time

Job summary

Hunt St Pty Ltd seeks a Philippines-based Head of Meta Creatives to own the creative strategy and production for a client. This hands-on, remote role involves researching markets, writing scripts, shooting B-roll, editing video ads, and designing static ads while collaborating directly with the founder.

The ideal candidate has years of experience scripting and editing direct-response Meta ads, with strong proficiency in Premiere/CapCut/DaVinci and a track record of high-spend campaigns.

Qualifications

• Several years of hands-on experience developing, scripting, and editing direct-response Meta ads for DTC/e-commerce brands.
• Real understanding of creative research, customer psychology, hooks, angles, retention, pacing and direct-response creative.
• Able to interpret creative performance in Meta Ads Manager and translate findings into specific creative decisions.
• Strong proficiency in Adobe Premiere, CapCut or DaVinci Resolve, with a solid grasp of Meta's placement specs — exporting the right sizes/formats as ad guidelines shift
• Able to independently plan and shoot high-quality product B-roll.
• Can write primary text, headlines and CTAs to accompany the creative when uploading as Meta Ads.
• Strong static ad design skills, including layout, typography, visual hierarchy, and direct-response copy.
• Experienced directing UGC creators/actors for A-roll to get a usable take
• Experience with ad research tools like Foreplay, TrendTrack or Atria.
• Experience with at AI video, voice and animation tools (HeyGen, ElevenLabs, Higgsfield ideal)

Responsibilities

• Research customer insights, competitor ads, and account performance to identify creative opportunities.
• Develop original concepts, adapt relevant competitor approaches, and iterate on our winning ads.
• Write high-converting Meta ad scripts.
• Write the accompanying ad copy: Primary text, headlines, and CTAs.
• Plan and shoot supporting product B-roll for use across multiple creatives.
• Edit footage into compelling Meta video ads with strong hooks, clear storytelling, and effective pacing.
• Design direct-response static ads, including copy and visual variations.
• Review creative results with the media buyer and recommend what to test next.
• Manage the weekly creative pipeline, asset library, revisions, and final delivery.

Job description

Hunt St Pty Ltd seeks a Philippines-based Head of Meta Creatives to own the creative strategy and production for a client. This hands-on, remote role involves researching markets, writing scripts, shooting B-roll, editing video ads, and designing static ads while collaborating directly with the founder.

The ideal candidate has years of experience scripting and editing direct-response Meta ads, with strong proficiency in Premiere/CapCut/DaVinci and a track record of high-spend campaigns.