Head of Global User Growth

IGO Digital Technology Inc.; Taguig; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

IGO Digital Technology Inc. in the Philippines seeks a seasoned Operations leader to chart and execute platform operations, focusing on user growth, retention, payments, and monetization.

You will build segmentation, manage a 30-person team, and collaborate with Product, Technology, Marketing, and Customer Service to drive data-driven growth and operational excellence.

Qualifications

• Extensive operations experience in major domestic internet companies.
• Gaming industry knowledge and familiarity with user lifecycle management and VIP systems.
• Strong B2C experience and experience operating in overseas markets is a plus.
• Data-driven mindset with ability to conduct analyses and devise strategies.
• Business growth experience from 0 to 1 or rapid expansion with accountability.
• Proven ability to lead and manage an ops team of 20+.
• Execution under pressure with a results-oriented mindset.

Responsibilities

• Develop and implement platform operations strategies to drive user growth, retention, payments, and monetization.
• Establish and optimize core operational processes to ensure a professional, standardized, and efficient framework.
• Build a user segmentation framework and targeted strategies for acquisition, activation, retention, and re-engagement.
• Manage the entire user lifecycle, including LTV, ARPU, and VIP user programs for sustainable growth.
• Coordinate campaigns, content operations, community management, and VIP programs for alignment.
• Analyze key metrics such as conversion, retention, GMV, and payment behavior to identify opportunities.
• Break down KPIs and monitor performance to drive product improvements.
• Lead an operations team of ~30 and coordinate cross-functional collaboration with Product, Tech, Marketing, and CS.

Skills

Operations Leadership

Gaming Industry Knowledge

B2C Experience

Data-driven

Growth Mindset

Team Management

Execution Under Pressure

Job description

Job Responsibilities:

1. Overall Business Operations Strategy

• Develop and implement overall platform operations strategies to achieve targets for user growth, retention, payment, and monetization.
• Establish and optimize core operational processes and mechanisms to ensure a professional, standardized, and efficient operations framework.

2. User Operations

• Build a user segmentation framework and develop targeted strategies for user acquisition, activation, retention, and re-engagement.
• Manage the entire user lifecycle, including Lifetime Value (LTV), Average Revenue Per User (ARPU), and VIP user management, to establish sustainable growth models.
• Coordinate the execution of campaigns, content operations, community management, and VIP programs to ensure alignment and effectiveness.

3. Data Operations, Data-Driven Growth, and Insights

• Conduct in-depth analyses of key business metrics, including conversion rates, retention, Gross Merchandise Value (GMV), and payment behavior, to identify user behaviour patterns and business opportunities.
• Break down key performance indicators (KPIs) and monitor overall business performance, driving targeted operational strategies and product improvements.
• Collaborate with Business Intelligence (BI) and technical teams to improve data system reliability and analytical efficiency.

4. Team Management

• Lead, manage, and develop an operations team of approximately 30 members, establishing team objectives, capability development plans, and performance management processes.
• Coordinate cross-functional collaboration with Product, Technology, Marketing, Customer Service, and other departments to ensure smooth business operations and execution.

Job Requirements:

1. Extensive Operations Experience: At least 10 years of operations experience in major domestic internet companies. Candidates with 2 or more years of experience in the gaming or broader entertainment industry are preferred.
2. Gaming Industry Knowledge: Familiarity with gaming business models, including user behaviour, user lifecycle management, VIP systems, and promotional strategies, is preferred.
3. Strong B2C Experience: Proven experience in consumer-facing (C-end/B2C) operations. Experience implementing and managing business operations in overseas markets is an advantage.
4. Data-Driven Mindset: Strong data sensitivity and the ability to independently conduct data analysis, break down business models, and develop operational strategies.
5. Business Growth Experience: Hands-on experience building a business from 0 to 1 or driving rapid business growth, with the ability to implement strategies quickly and take accountability for results.
6. Team Management: Proven ability to lead and manage an operations team of 20 or more members to achieve business objectives.
7. Execution and Resilience: Strong execution skills, the ability to work under pressure, and a results-oriented mindset.