GTM Manager - Sales

Home Credit Philippines; Philippines; On-site; PHP 1,200,000 - 2,100,000; Full time

Benefits offered by this job

HMO on Day 1

Dependent coverage

Mental health access

Wellness leave

Birthday leave

Internal career mobility

Learning opportunities

Job summary

Home Credit Philippines is seeking a Go-To-Market Manager to lead the development and execution of product launches, channel strategies, and sales campaigns across customer segments. You will collaborate with Sales, Marketing, Online, Operations, and CRM teams, manage timelines and budgets, and track KPIs to optimize performance.

Ideal candidates have 3–5 years in go-to-market or demand generation, strong communication skills, and experience in telco, fintech, or e-commerce campaigns.

Qualifications

• 3–5 years of hands-on GTM or demand-gen experience.
• Ability to plan and execute data-driven campaigns.
• Strong communication and collaboration with cross-functional teams.
• Experience managing multiple campaigns and projects.
• Experience in telco, fintech, banking, or e-commerce sales campaigns.
• Up to 20% bonus based on performance.
• HMO on Day 1 and dependents coverage.
• Wellness leaves and birthday leave.

Responsibilities

• Develop and implement comprehensive go-to-market strategies for product launches and campaigns.
• Collaborate with Sales, Marketing, Online, Operations, and CRM teams to ensure cohesive GTM execution.
• Oversee timelines, budgets, and resources for GTM initiatives.
• Define KPIs and report campaign performance with data-driven recommendations.

Skills

Data-driven campaigns

Campaign strategy

Cross-functional collaboration

Project management

Sales campaigns experience

Job description

The GTM (Go-To-Market) Manager is responsible for the development and execution of strategies to successfully launch products and sales campaigns. This includes channel strategy, campaign implementation & optimization, and campaign performance and data reporting for various customer types and segments.

What You’ll Do

• Campaign Strategy Development & Implementation - Create and implement comprehensive go-to [1] market strategies for new product launches of partner brands, special campaigns of retailer partners, and new Home Credit products and commodities by utilizing appropriate marketing/communication channels (CRM, Social, Digital Commerce, Trade).
• Cross Functional Collaboration – Work closely with Sales, Marketing, Online, Operations, and CRM teams to ensure cohesive execution of GTM plans. Facilitate communication and alignment with these departments. Serve as subject matter expert/advisor of Key Account Managers on POS sales campaign preparation and execution.
• Project Management – Oversee the planning and execution of GTM initiatives, including managing timelines, budgets, and resources. Ensure that all tasks are completed on schedule and based on approved marketing and communications plan.
• Performance Tracking – define key performance indicators (KPIs) and metrics to measure the success of GTM strategies and sales campaigns. Collaborate closely with Sales Analytics team to ensure all data and information needed for campaigns performance monitoring are available on time. Evaluate and present campaign performance, and make data- driven recommendations for future improvements.

What You Need To Have

• A minimum of 3-5 years of experience in a similar role, specifically in sales campaigns, go-to-market strategy, or demand generation.
• The ability to develop and execute data-driven campaigns, analyze performance, and provide actionable insights.
• Strong communication and collaboration skills to effectively work with sales, marketing, and product teams.
• Demonstrated ability to manage multiple projects, meet deadlines, and prioritize tasks effectively.
• Previous sales campaign experience in telco, fintech, bank, and/or e-commerce.
• Up to 20% variable performance-based bonus
• HMO on Day 1 and HMO dependents coverage including same-sex partners
• Access to mental health and wellness partners
• Wellness Leaves and Birthday Leave
• Internal career mobility options
• Local and international learning opportunities

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.