The Growthbacker Trainer is responsible for delivering engaging, practical, and results-driven training programs for sales team members at various stages of their development. This role focuses on onboarding new hires, conducting skills-based workshops, and reinforcing sales techniques such as cold calling, appointment setting, objection handling, and closing.
The ideal candidate is a confident communicator, experienced salesperson, and passionate educator who thrives on empowering others to succeed in a performance-driven environment.
Key Responsibilities
Scorecard Analysis & Training Calendar Development
- Regularly review individual and team sales performance scorecards to assess trends in key areas such as cold calling effectiveness, appointment setting conversion rates, follow-up consistency and client engagement, sales presentations and objection handling.
- Use insights from scorecards to prioritize training needs and develop a dynamic, monthly and quarterly training calendar.
- Collaborate with Training Managers and Trainers to ensure timely intervention and reinforcement of critical skills.
Daily Role Play Facilitation
- Facilitate daily role play sessions and Hyperbound skill enhancement training to improve appointment setting and lead follow up, business evaluation call role plays, and Hyperbound sales performance drills.
- Adapt role play formats based on team needs, new scripts, product updates, and sales campaign objectives.
Curriculum Design & Continuous Improvement
- Evaluate and continuously refine the sales training curriculum based on real-time performance data, feedback, and evolving sales strategies.
- Update content and training modules related to prospecting, qualification, lead nurturing, presentations, and closing techniques.
- Integrate scorecard metrics directly into training content to ensure real-world application and outcome alignment.
Sales Onboarding & Skill Development
- Lead the design and delivery of onboarding programs for new sales hires to reduce ramp-up time and ensure process mastery.
- Embed coaching and reinforcement practices into the post-training experience.
Team Leadership & Cross-Functional Collaboration
- Lead and mentor Growth Apprentices ensuring alignment with performance goals.
- Partner closely with Training Managers to align training with business objectives and operational demands.
Training Impact & Reporting
- Measure and report the impact of training programs through KPIs such as productivity, appointment rates, sales velocity, and close rates.
- Continuously collect feedback from trainees to evolve the learning experience and improve results.
Call Listening & Performance Assessment
- Listen to recorded sales calls from Growth Apprentices to evaluate script adherence, objection handling, rapport building, call structure, tone, and overall professionalism.
- Document call quality findings and use them to guide individual and group coaching plans.
Strategic Sales Execution
- Translate company vision into actionable sales strategies, initiatives, and goals across the organization.
- Drive execution through well-defined KPIs focused on appointment setting, conversion rates, outbound outreach, and revenue growth.
- Monitor weekly scorecards and pipeline health reports to ensure alignment with objectives and address performance gaps proactively.
Performance Management & Culture
- Set clear expectations for team performance and maintain a culture of excellence, accountability, and continuous improvement.
- Foster collaboration and synergy among direct reports to ensure consistent leadership standards, coaching practices, and client engagement across the board.
- Champion a coaching-driven sales culture where team members invest in skill-building and team morale.