Growth & Retention Architect

JoyRide Superapp; Rizal; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

JoyRide Superapp is seeking a Growth & Retention Lead to drive customer and driver growth across regions, shaping promotions and incentive programs while executing win-back campaigns end-to-end. The role uses market research and performance data to refine strategies for both existing and new markets and collaborates with Marketing and local teams for on-the-ground execution.

The ideal candidate has 4–6+ years in growth, marketing, or campaign management, strong analytical skills, and the ability

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• 4–6+ years of experience in growth, marketing, retention, or campaign management, ideally in a high-volume consumer or platform business.
• Strong research and analytical skills, with the ability to synthesize data into clear, actionable recommendations.
• Experience planning and coordinating marketing or retention campaigns from concept to execution, across both online and offline channels.
• Experience coordinating across teams and managing multiple campaigns simultaneously.
• Strong written communication skills, with the ability to present findings clearly to management.
• Self-motivated and capable of owning a broad workload with general guidance rather than close supervision.
• Comfortable building direct relationships with local and satellite teams to support execution on the ground.

Responsibilities

• Plan and organize customer promotions and driver incentive programs across regions.
• Design and run win-back campaigns to reduce churn and identify at-risk segments.
• Conduct market and competitor research to inform strategy.
• Prepare campaign briefs and coordinate with Marketing on ad placements to support promotions.
• Initiate and organize online and offline campaigns — social media, on-ground activations, and local partnerships — to support launches and regional growth.
• Draft customer and driver announcements related to promotions, incentives, and retention efforts.
• Track campaign and retention performance and adjust targeting, offers, or approach based on results.
• Monitor regional trends and customer/driver sentiment across existing and new areas to identify growth opportunities.
• Identify new growth opportunities in existing regions and support research for new region launches.
• Manage campaign budgets and ensure spend stays aligned with expected results.
• Report progress to Senior Management on a regular basis and remain accountable for growth and retention targets.

Skills

Growth marketing

Retention strategy

Campaign management

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Marketing, Communications, or a related field

Job description

JoyRide Superapp is seeking a Growth & Retention Lead to drive customer and driver growth across regions, shaping promotions and incentive programs while executing win-back campaigns end-to-end. The role uses market research and performance data to refine strategies for both existing and new markets and collaborates with Marketing and local teams for on-the-ground execution.

The ideal candidate has 4–6+ years in growth, marketing, or campaign management, strong analytical skills, and the ability