Growth Marketing Manager

GCash; Manila; On-site; PHP 1,535,626 - 3,071,253; Full time

Benefits offered by this job

Competitive compensation and benefits package

Opportunity for career growth

Dynamic and collaborative team environment

Job summary

GCash in the Philippines seeks a marketing professional to drive brand strategy and consumer insights for GStocks and GCrypto. This role focuses on developing comprehensive annual marketing plans and executing them effectively, aligning with business targets. The ideal candidate will possess strong marketing fundamentals, analytical skills, and creative problem-solving abilities. GCash offers competitive compensation and career growth opportunities in the #1 FinTech company in the country.

Qualifications

• Must possess strong marketing fundamentals and customer understanding.
• Ability to develop insights and strategies based on data analysis.
• Skills in integrated marketing communications and commercial acumen.

Responsibilities

• Develop consumer insights for GStocks and GCrypto.
• Drive the execution of the annual brand marketing plan.
• Measure and monitor performance against revenue targets.

Skills

Strong marketing fundamentals

Customer understanding

Insight development

Commercial acumen

Creative problem solving

Job description

Does

(The tasks / responsibilities that the role performs to address requirements in Key Result Areas)

• Responsible for consumer understanding of the GStocks and GCrypto consumer, developing consumer insights that will drive marketing mix
• Responsible for strategy development including size of price analysis, core target identification, sources of growth
• Responsible for developing the marketing mix, ensuring this answers relevant consumer opportunities/pain points as well as ensuring quality alignment across the marketing Ps
• Responsible for developing the annual brand marketing plan that delivers on the business targets and aforementioned marketing strategy
• Driving excellent execution of the annual brand marketing plan with the help of the cross-functional team
• Measuring and monitoring performance

Displays

(The Knowledge, Skills, and Behaviors indicating how tasks / responsibilities will be performed)

• Strong marketing fundamentals across: customer understanding, insight development, strategy development, analyzing data, developing integrated marketing communications, strong commercial acumen
• As well as the following key traits: Learning agility, intellectual curiosity and rigor, bias for action, resourcefulness and scrapiness, creative problem solving

Delivers

(The specific outputs / tangible results produced by the role; resources responsible for)

• Revenue targets
• Growing consumer base
• Improving brand equity
• Responsible stewardship of A&P budget

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country

Working with a dynamic and highly collaborative team who want to change the game

A company that values their people with highly competitive and flexible compensation and benefits package