Growth Marketing Lead

PDAX Access Channels. This limited; Pasig; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

PDAX is seeking a Marketing Manager to lead the company's marketing strategy, brand development, and demand generation across digital, traditional, and emerging channels. The ideal candidate blends strategic thinking with execution, builds powerful brands, manages campaigns, negotiates media partnerships, and analyzes performance to grow market presence.

You will work with cross-functional teams, creative partners, and vendors to deliver compelling campaigns on schedule while upholding PDAX’s

Qualifications

• 5 to 7 years experience with advertising agencies, media placement agencies or any performance marketing role, with 2 years managerial role.
• Proficient in strategic thinking and holistic vision, with the ability to provide insightful recommendations aligned with the overall business objectives
• Highly skilled in facilitating collaboration among diverse stakeholders to achieve collective goals
• Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, Facebook Ads Manager, and TikTok Ads
• Strong analytical with the ability to interpret data, draw insights, and make data-driven recommendations
• Ability to thrive in a fast-paced environment
• Knowledge in cryptocurrency or experience with fintech or digital products will be a plus

Responsibilities

• Develop and execute the company's overall marketing, branding, and communications strategy to support business growth and commercial objectives.
• Plan, implement, and optimize integrated marketing campaigns, content, and advertising initiatives across digital, traditional, and emerging channels.
• Lead brand management by ensuring consistent messaging, positioning, and customer experience across all marketing touchpoints.
• Identify, negotiate, and manage media placements, sponsorships, strategic partnerships, agencies, vendors, and other external marketing relationships to maximize reach and value.
• Monitor, analyze, and report on marketing performance, including campaign effectiveness, ROI, ROAS, lead generation, customer acquisition, and other key metrics, and implement data-driven improvements.
• Manage the marketing budget, conduct market and competitor research, and identify new opportunities, channels, and technologies to strengthen brand presence and business growth.
• Collaborate with cross-functional teams to support product launches, sales initiatives, corporate events, and other strategic marketing programs.
• Work closely with creative teams, agencies, and freelancers to develop compelling ad creatives that resonate with target audiences.
• Coordinate the production process from concept ideation to final delivery, ensuring adherence to timelines and quality standards.

Skills

Strategic thinking

Cross-functional collaboration

Data-driven decision making

Digital marketing

Campaign management

Tools

Google Ads

Facebook Ads Manager

TikTok Ads

Job description

PDAX is seeking a Marketing Manager to lead the company's marketing strategy, brand development, and demand generation across digital, traditional, and emerging channels. The ideal candidate blends strategic thinking with execution, builds powerful brands, manages campaigns, negotiates media partnerships, and analyzes performance to grow market presence.

You will work with cross-functional teams, creative partners, and vendors to deliver compelling campaigns on schedule while upholding PDAX’s