Growth Marketing and CRM Coordinator

People Work Smart; Angeles; Sur place; PHP 400 000 - 640 000; Plein temps

Avantages offerts par ce poste

Competitive salary and benefits

HMO for you and dependents

Résumé du poste

People Work Smart is seeking a Growth Marketing and CRM Coordinator to support target-market research, CRM administration, and lifecycle campaigns from Angeles City, Pampanga. The role works closely with the UK team to execute briefs, maintain data accuracy and deliver recurring communications.

You’ll build and test email campaigns, manage landing pages, nurture audiences, and produce campaign analytics. Requires hands-on CRM, CMS, and content production experience and the willingness to work UK

Qualifications

• Hands-on experience in B2B digital marketing, CRM or growth-support roles.
• Strong CRM, email-marketing and CMS/website admin experience.
• Excellent Excel/Google Sheets data organization and analysis.
• Clear written English for professional B2B communications.

Responsabilités

• Support target-market research, CRM, lifecycle management and reporting.
• Execute email campaigns, landing pages and content updates.
• Maintain CRM data accuracy, segmentation and lifecycle records.
• Publish website content and optimize basic on-page SEO.

Connaissances

B2B marketing

CRM administration

Excel/Sheets

English writing

Data analysis

Time management

UK hours

Outils

HubSpot

WordPress

Google Analytics

CMS

Description du poste

Be Part of Our Next Chapter of Growth and Success!

We're entering our next stage of growth, strengthening our growth-marketing and CRM engine, and building a workplace culture that values research, data discipline and reliable, repeatable processes.

We're hiring a Growth Marketing and CRM Coordinator to execute and administer our growth-marketing and CRM activity, combining target-market research, data management, campaigns, digital content and performance reporting.

Your immediate priority is supporting our direct-to-end-user program for powered RPE servicing by building target-account data, maintaining fleet and service intelligence and delivering agreed campaigns. Over time, you'll apply the same capability to other products, services and customer-development programs.

You will work closely with our UK team, in an execution and process-ownership role, working from clear briefs and keeping recurring activity running reliably.

What You'll Be Doing

As a Growth Marketing and CRM Coordinator, you'll support the business across target-market research, CRM and lifecycle management, campaign execution, content and website production, customer communications, reporting, and process improvement.

• Research organizations in agreed sectors and build structured target-account lists using approved sources
• Validate account relevance and identify 3 to 5 appropriate decision-makers or influencers per account
• Capture evidence of PPE and RPE usage, fleet scale, service need and multi-site potential
• Apply agreed scoring criteria, prioritization tiers and confidence levels, and maintain reusable searches, personas and research methods

CRM, Prospect Data & Lifecycle Management

• Own the accuracy and day-to-day maintenance of prospect, lead and marketing data in the CRM
• Maintain account, contact, source, segment, campaign and lifecycle records, including powered RPE fleet intelligence
• Keep communication preferences, opt-outs and data controls current
• Segment records for campaigns, nurture, service reminders, renewals and follow-up
• Resolve or elevate duplicate, incomplete or stale data, and create CRM views, tasks and reminders that support the commercial team

Campaign Execution & Marketing Automation

• Build and deliver campaigns from approved briefs, covering audience, proposition, offer and approvals
• Prepare, test and schedule email campaigns, nurture activity and recurring-service communications
• Maintain audience segmentation, exclusions, suppression controls and campaign records
• Create landing pages, forms and calls-to-action using approved tools
• Schedule approved B2B social content, support outreach, and coordinate invitations and follow-up for webinars, events and roadshows
• Complete agreed paid-campaign administration

Content, Website & Digital Production

• Publish and update approved website content and campaign or sector landing pages
• Format articles, case studies, guides, customer stories, downloads, images and videos
• Maintain basic on-page SEO, links, forms and page functionality
• Repurpose approved material across email, social, web and presentations
• Produce branded graphics, complete basic image, PDF and video edits, and keep an organized digital asset library

Customer Communications & Retention Support

• Administer approved onboarding, service-update, retention and repeat-service communications
• Maintain templates, digital guides, FAQs and self-service content
• Support customer feedback and survey activity, summarizing themes for the UK business lead
• Convert successful first engagements into structured recurring communications and reminders

Reporting, Coordination & Process Improvement

• Prepare weekly and monthly growth and CRM reports covering target accounts, campaigns, responses, qualified opportunities, fleet intelligence and lifecycle activity
• Provide website, email, campaign and content analytics, highlighting data-quality issues, stalled follow-up and meaningful engagement
• Maintain plans, calendars, trackers and action lists, and coordinate with website, SEO, digital, data and creative partners
• Document standard operating procedures, checklists and controls for recurring activities
• Identify manual work, duplication and automation opportunities, using approved AI and automation tools with suitable quality checks
• Escalate business decisions, scope conflicts, technical risks and material supplier issues

What We're Looking For

• Hands-on experience in B2B digital marketing, marketing operations, CRM administration, sales operations or a similar growth-support role
• Strong online research skills, with confidence identifying organizations, decision-makers and relevant commercial information
• Practical CRM, email-marketing and CMS or website administration experience
• Strong Excel or Google Sheets skills, with confidence organizing, checking and analyzing data
• Clear written English and the ability to create professional B2B communications from approved material
• Excellent attention to detail, organization and first-line quality checking
• Ability to manage recurring calendars, multiple workstreams and deadlines independently
• Ability to document and improve repeatable processes, working from clear briefs and escalating gaps appropriately
• LinkedIn Sales Navigator and B2B enrichment tools are a plus
• HubSpot or comparable CRM and marketing-automation platforms are a plus
• WordPress or a comparable CMS, plus Google Analytics, Search Console and basic SEO, are a plus
• Canva, Adobe Acrobat, basic video editing and social-content tools are a plus
• Basic Google Ads or paid-media administration is a plus
• Experience in industrial, engineering, safety, PPE, marine or B2B service markets is a plus
• Experience supporting a UK or comparable overseas business is a plus
• Practical use of AI for research, content, workflow automation or reporting is a plus
• Willingness to work in UK business hours
• Must be willing to work onsite in Angeles City, Pampanga

Why You'll Love Working With Us

• Competitive salary and benefits
• A company that’s growing with stability, vision and momentum
• Fun, supportive and collaborative culture
• Great clients you'll actually enjoy working with
• Clear focus on work-life balance
• Real career growth opportunities as the business expands
• Get covered from Day 1 with HMO benefits for you and up to 2 dependents