Marketing and Business Operations Manager

GPC; Philippines; Remote; PHP 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Night Differential

13th Month Pay

Internet Stipend

Generous HMO Coverage

Paid Time Off

Provided Equipment

Fully remote work

Job summary

GPC Philippines Corporation is seeking a Marketing and Business Operations Manager to lead marketing, vendor management, and back-office operations for a growing HR consulting firm. The role reports directly to the President and COO and operates with flexible hours, currently from 12:00 am to 9:00 AM PHT for Philippine-based residents.

The ideal candidate will have 3+ years in a hybrid marketing and operations role in HR/recruiting, strong B2B writing skills, hands-on HubSpot experience, Canv a

Qualifications

• 3+ years in a marketing and operations hybrid role within HR, recruiting, or staffing.
• Strong B2B writing skills and ability to produce on-brand content across formats.
• Hands-on HubSpot experience and marketing automation know-how.
• Moderate Canva design proficiency and ability to guide external design teams.
• Proficient AI-assisted content creation while maintaining authentic brand voice.

Responsibilities

• Lead marketing, vendor management, and business operations for the HR services firm.
• Develop and deliver sales enablement content and manage a weekly social calendar.
• Oversee HubSpot marketing operations, paid campaigns, and website content.
• Direct an offshore design team and maintain partner landing pages and ROI-focused assets.
• Support benefits administration, contractor payroll, and pricing strategy updates.

Skills

HubSpot

Content creation

B2B writing

Vendor management

Project management

Canva design

AI content tools

CRM management

Tools

WordPress

Canva

Google Slides

PowerPoint

Excel

Google Workspace

Job description

GPC Philippines Corporation is currently seeking a Marketing and Business Operations Manager. This position will work from 12:00 am to 9:00 AM PHT and applies only to Philippine-based legal residents and citizens.

Work time will shift to better hours over time.

Job Description

The Marketing and Business Operations Manager is responsible for leading marketing, vendor management, and business operations for a growing HR consulting and recruiting firm, reporting directly to the President and COO with regular coordination across leadership, accounting, and operations teams. This is a broad, hands-on role that spans marketing content creation and campaign execution, vendor and partner relationship management, back office and team operations, accounting and finance support, and product and strategic support, making it well suited for a candidate who thrives managing an evolving scope independently once given direction. The Marketing and Business Operations Manager will develop and deliver sales enablement content, manage a full social media content calendar, oversee HubSpot marketing operations, run paid social media ad campaigns, maintain website content, and direct an offshore design team through iterative creative feedback. This role also owns internal operating playbooks, supports employee benefits administration, assists with contractor payroll calculations and billing audits, and contributes to new service productization and go-to-market strategy. The ideal candidate brings 3 or more years of experience in a hybrid marketing and business operations role within the HR, recruiting, or staffing industry, strong B2B writing skills, hands-on HubSpot experience, moderate design proficiency in Canva, and a highly effective approach to AI-assisted content creation that maintains an authentic and non-generic brand voice.

Key Responsibilities

Vendor and Partner Management

• Manage all active vendor and partner relationships and renewals including recruiting platforms, HR software, marketing and design partners, and benefits brokers, overseeing contacts, pricing, billing, cancellations, and scheduled trainings
• Evaluate and onboard new marketing and operations tools as business needs evolve

Marketing Content Creation and Brand

• Develop and deliver sales enablement content including one-pagers, brochures, sales decks, and client-specific presentations using Canva, Google Slides, and PowerPoint, and train sales and leadership on how to use new materials
• Create original marketing content across formats including eBooks, infographics, cheatsheets, case studies, press releases, and blog posts to build brand authority and support the sales funnel
• Write copy for and build full sales conversion landing pages including offers, value propositions, testimonials, and calls to action
• Own the weekly social media content calendar and posting cadence across all channels including LinkedIn, Facebook, Instagram, X, TikTok, YouTube, and Google Business
• Write and publish weekly thought leadership blog content in the company voice
• Manage podcast and webinar promotion via social media and email marketing, coordinate with hosts and partners, and create short-form clips for promotional use
• Create marketing and explainer videos for new marketing products, including AI-generated formats, and educate the team on all marketing content updates
• Build and maintain partner and referral marketing pages and tracking including referral source fields and partner-specific landing pages
• Collect and manage client testimonials and case studies, developing select stories into compelling ROI-driven case studies
• Maintain brand guidelines and visual consistency across all materials
• Keep shared folders and knowledge bases updated to reflect new and changed services

Marketing Operations and Campaign Support

• Develop and structure content and marketing materials and direct the offshore design team through iterative feedback to execute visual design, including light design edits independently using Canva
• Manage HubSpot for all marketing and event activity including contacts, campaigns, workflows, and event tracking
• Manage paid social media ad campaigns including setup, launch, budget tracking, and performance analysis across CTR, CPC, and CPA metrics to guide optimization
• Help promote and track company events through flyers, social media, HubSpot event tracking, email invites, and attendee management
• Maintain and update core website content via WordPress including resources, testimonials, bios, and case studies
• Support client-specific marketing requests such as custom employer branding design work
• Support ad hoc lead generation initiatives including outbound email campaigns as directed by leadership
• Maintain the master sales enablement library including materials directory, battlecards, and pricing reference documents, ensuring accurate service pricing and correct access permissions

Back Office and Team Operations

• Document and maintain internal operating and delivery playbooks
• Support employee benefits administration and broker relations including claims, renewals, and employee communications
• Provide light business analytics support to leadership including account performance and risk flag reporting
• Onboard and offboard team members including CSMs, recruiters, offshore hires, and interns, managing software and platform access
• Maintain internal onboarding and training materials for new team members
• Maintain company internal documents including the holiday calendar and team roster
• Monitor, investigate, and respond to public reviews and grievances

Accounting and Finance Support

• Run bi-monthly contractor payroll calculations and provide to leadership for processing
• Track contractor bonuses and incentives tied to upsells and cross-sells
• Send delinquent accounts receivable escalations to collections
• Assist with periodic client billing audits to confirm accurate invoicing

Product and Strategic Support

• Support new service and product ideation, positioning, and go-to-market strategy including buyer personas and competitor analysis
• Build pricing structures and margin calculations for new and existing services
• Package new materials, offerings, and campaign types into repeatable products and train the team on how to deliver them

Qualifications

• 3 or more years of experience in a marketing and business operations generalist role or a similar hybrid role spanning marketing, operations, and light finance
• Experience in the HR, recruiting, or staffing industry is required
• Strong writer capable of producing original, on-brand B2B content across formats for sales use including blogs, one-pagers, presentations, and eBooks without reliance on generic AI-generated copy
• Experience setting up, launching, and analyzing paid social media ad campaigns including budget tracking and performance metrics across CTR, CPC, and CPA
• Moderate design skills using Canva and experience directing external design and creative resources through feedback and creative direction
• Highly proficient AI tool user with the ability to write clear, effective prompts and iterate on output to accelerate content creation while maintaining an authentic and non-generic brand voice
• Strong vendor and project management skills with the ability to manage multiple external relationships simultaneously
• Hands-on experience with HubSpot or a similar CRM platform including building segments, marketing emails, workflows, reporting, and managing assets
• Comfortable with spreadsheet-based financial calculations and pricing and margin modeling including payroll totals, margin math, pivot tables, and advanced formulas
• Basic WordPress or similar website management experience
• Proficient in Canva, Google Workspace, and Microsoft Suite including Excel, PowerPoint, and Word
• Basic video editing experience using Canva, Synthesia, or similar AI video tools
• Strong software skills with the ability to learn new platforms quickly
• Excellent verbal and written communication skills including client-facing and vendor-facing correspondence
• Self-starter who can take direction remotely, work independently, and flag issues proactively
• Must be available for regular check-ins and meetings during CST business hours
• Experience with productization scoping and delivery is a plus
• Experience building sales enablement, pricing, or margin models is a plus
• Familiarity with recruiting and job platforms such as Indeed, LinkedIn Recruiter, and programmatic advertising is a plus

Compensation and Benefits Package

• Full-time legal work
• Competitive Base Pay**
• 13th Month Pay
• Night Differential: Additional pay for night shifts (10 PM - 6 AM PHT)
• Weekend and Holiday Overtime: Premium rates for weekend and holiday work
• Internet Stipend: Monthly allowance for internet expenses
• Generous HMO Coverage: Health coverage for you and 1 more dependent
• Paid Time Off: Up to 16 days annually, plus Philippine public holidays
• Provided Equipment: All essential tools and equipment supplied for your success

**De Minimis Benefits: These are included in your base salary and provided monthly.

This is fully remote work; however, you need a clean, quiet workplace with a fast internet connection.