Digital Marketing Specialist - 1688034
People Work Smart Services Philippines Inc
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Benefits offered by this job
Job summary
People Work Smart Services Philippines Inc. is seeking a Senior Digital Marketing & Automation Specialist to drive digital performance, marketing automation and customer experience across our global channels.
You’ll lead strategy and hands‑on execution for campaigns, SEO/SEM, website optimization and analytics, partnering with regional teams to deliver measurable growth. The ideal candidate has 5+ years in digital marketing or automation, strong analytical skills, and willingness to work UK
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business or related field.
- Minimum 5 years of experience in digital marketing, marketing automation or digital performance roles.
- Enterprise‑level digital marketing experience and CRM integration proficiency.
Responsibilities
- Own digital performance across websites, campaigns and customer journeys.
- Analyze performance data and provide actionable insights to improve conversion and engagement.
- Design and manage nurture programs, lead scoring models, dynamic content and automated workflows.
- Oversee campaign setup, execution and optimization for quality and consistency.
- Prepare campaign performance reports and dashboards and monitor trends.
Skills
Education
Tools
Job description
We're entering our next stage of growth, strengthening our digital marketing capability, and building a workplace culture that values data-driven thinking, creativity and continuous improvement.
We're hiring a highly skilled Senior Digital Marketing & Automation Specialist to drive digital performance, customer experience and marketing automation across our global digital channels. This role combines strategic oversight with hands‑on execution, spanning campaign delivery, customer journey optimization, website performance, SEO/SEM and marketing automation.
You‑will play a key role in digital performance, marketing automation, campaign execution, customer experience and reporting, helping drive conversion, engagement, lead generation and customer retention through data‑driven digital initiatives.
You will work closely with our global and regional marketing teams, providing guidance on digital marketing platforms and best practices while supporting continuous improvement of our digital marketing capability.
As a Senior Digital Marketing & Automation Specialist, you’ll support the business across digital performance, marketing automation, campaign execution, customer experience, reporting, stakeholder collaboration, content support, and governance and compliance.
- Own digital performance across websites, campaigns and customer journeys
- Analyze performance data and provide actionable insights to improve conversion and engagement
- Conduct A/B testing and optimization initiatives across digital channels
- Develop and execute audience segmentation, personalization, lifecycle marketing and retention strategies
- Optimize website user experience, navigation, content structure and on‑site search performance
- Monitor and improve lead generation and customer journey outcomes
- Act as the primary subject matter expert for Marketo and marketing automation initiatives
- Design and manage nurture programs, lead scoring models, dynamic content and automated workflows
- Oversee campaign setup, execution and optimization to ensure quality and consistency
- Ensure digital readiness for product launches, campaigns and promotional activities
- Support regional teams with campaign execution and best‑practice frameworks
- Manage and optimize digital campaigns across platforms including Google Ads, Meta Ads, email marketing (EDMs and newsletters), organic and paid search, and social media marketing
- Schedule and publish marketing content across digital channels
- Support SEO and SEM initiatives to improve website visibility and performance
- Implement website content updates and landing page enhancements
- Lead initiatives to improve end‑to‑end digital customer experiences
- Develop and optimize landing pages, portals and digital touchpoints
- Collaborate with internal stakeholders and external vendors on digital development projects
- Ensure websites and digital assets align with customer journey and business objectives
- Prepare campaign performance reports and dashboards
- Analyze marketing data to identify trends and optimization opportunities
- Provide recommendations based on campaign performance and customer behavior
- Monitor industry trends and emerging digital technologies
- Partner closely with global and regional marketing teams
- Provide guidance and training on digital marketing platforms and best practices
- Support continuous improvement of digital marketing capability across the business
- Manage stakeholder expectations and project deliverables effectively
- Create and update marketing assets using Canva, Adobe InDesign or similar tools
- Support the production of EDMs, blogs, social media content, marketing collateral and digital assets
- Coordinate with designers and content creators to ensure brand consistency
- Maintain high standards of data integrity and platform governance
- Ensure all marketing activities comply with privacy regulations and company standards
- Establish and maintain best‑practice digital marketing processes and workflows
- Bachelor’s degree in Marketing, Digital Marketing, Business or a related field
- A minimum of 5 years' experience in digital marketing, marketing automation or digital performance roles
- Enterprise‑level digital marketing experience
- Strong experience with CRM integration, lifecycle marketing, marketing automation, website optimization, SEO and SEM, Google Analytics, Google Ads and Meta Ads Manager
- Proven experience in campaign optimization, A/B testing, segmentation and personalization
- Strong analytical and reporting capabilities
- Experience managing multiple projects and stakeholders simultaneously
- Data‑driven and commercially focused, with strong analytical and problem‑solving abilities
- Customer journey and conversion optimization expertise
- Excellent communication and stakeholder management skills
- Highly organized with exceptional attention to detail
- Proactive, adaptable and results‑oriented
- Strong project management and prioritization skills
- Collaborative team player with a continuous improvement mindset
- Experience with HubSpot, Mailchimp, WordPress or other CMS platforms is preferred
- Experience managing global or multi‑region digital marketing programs is preferred
- Basic graphic design and content production experience is preferred
- Basic video editing skills are preferred
- Willingness to work in UK business hours
- Must be willing to work onsite in Angeles City, Pampanga
- Competitive salary and benefits
- A company that’s growing with stability, vision and momentum
- Fun, supportive and collaborative culture
- Great clients you’ll actually enjoy working with
- Clear focus on work‑life balance
- Real career growth opportunities as the business expands
- Get covered from Day 1 with HMO benefits for you and up to 2 dependents
If you’re a data‑driven digital marketing professional who thrives on campaign performance, automation and customer experience, and enjoys partnering with global and regional teams, we’d love to hear from you.
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