Growth Marketer: AI-Driven Paid Media & SEO

HMR Philippines, Inc.; Philippines; On-site; PHP 360,000 - 600,000; Full time

Job summary

HMR Philippines, Inc. is seeking a Performance & Growth Marketer to own paid media and search across HMR's channels, driving growth in traffic, leads, and revenue through data-driven experimentation.

You will work with Google Ads, Meta, and TikTok, optimize SEO/SEM, and build AI-powered workflows to boost content production, reporting, and campaign operations while monitoring ROAS, CAC, and conversion rates.

Qualifications

• 1–3 years of hands-on digital/performance marketing experience.
• Hands-on paid media across Google Ads, Meta Ads, and TikTok Ads.
• Strong understanding of SEO/SEM fundamentals and best practices.
• Familiarity with GEO and AEO — understanding how to optimize content for AI-generated answers.

Responsibilities

• Plan, launch, and optimize paid media campaigns across Google Ads (Search, Shopping, Display, YouTube), Meta, TikTok, and other platforms
• Own SEO and SEM strategy to grow both organic and paid search visibility and traffic
• Optimize for AI-driven search — GEO and AEO so HMR surfaces in AI-generated answers and answer engines
• Build and run AI-powered marketing workflows to scale content production, reporting, and campaign operations
• Track, analyze, and report performance against KPIs — ROAS, CAC, conversion rate, CPL, and channel efficiency
• A/B test landing pages, ad creatives, and funnels to lift conversion
• Manage budgets and continuously improve spend efficiency

Skills

Analytical thinking

Data-driven

Tools

Google Ads

Meta Ads

TikTok Ads

GA4

Job description

HMR Philippines, Inc. is seeking a Performance & Growth Marketer to own paid media and search across HMR's channels, driving growth in traffic, leads, and revenue through data-driven experimentation.

You will work with Google Ads, Meta, and TikTok, optimize SEO/SEM, and build AI-powered workflows to boost content production, reporting, and campaign operations while monitoring ROAS, CAC, and conversion rates.