Growth-Focused Paid Media Specialist

Gotyme Gotyme; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

GoTyme is seeking a hands-on Performance Marketing Specialist to lead the execution and optimization of paid media campaigns across Meta, Google, Apple Search Ads, and TikTok. You will monitor performance, analyze data, and liaise with creative and analytics teams to ensure campaigns meet acquisition goals.

The role requires 2–4 years in digital media buying, strong analytics, and a collaborative mindset to drive cross-channel growth for GoTyme in the Philippines.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.

Responsibilities

• Execute and manage paid media campaigns across Meta Ads, Google Ads, Apple Search Ads, and TikTok Ads.
• Set up campaigns, ad groups, creatives, audiences, tracking, and conversion events.
• Ensure proper attribution tracking and naming conventions, with reporting alignment.
• Support budget allocation and channel performance analysis for media planning.
• Coordinate campaign launches with internal stakeholders and creative teams.
• Daily monitoring of performance, pacing, and spend with optimization.
• Prepare recurring performance reports and share actionable insights.
• Collaborate with Creative, Strategy, Brand, Product/Segment Marketing, and Growth teams.
• Assist in A/B testing for creatives, audiences, and bidding strategies.

Skills

Media buying

Campaign optimization

Data analysis

GA4 / Analytics

Meta Ads Manager

Google Ads

TikTok Ads

Apple Search Ads

Attribution

Reporting

Education

Bachelor’s degree in Marketing

Tools

GA4

AppsFlyer

Adjust

Looker Studio

Tableau

Power BI

Databricks

Job description

GoTyme is seeking a hands-on Performance Marketing Specialist to lead the execution and optimization of paid media campaigns across Meta, Google, Apple Search Ads, and TikTok. You will monitor performance, analyze data, and liaise with creative and analytics teams to ensure campaigns meet acquisition goals.

The role requires 2–4 years in digital media buying, strong analytics, and a collaborative mindset to drive cross-channel growth for GoTyme in the Philippines.