Growth-Driven Performance Marketing Lead

Gotyme Gotyme; Philippines; On-site; PHP 893,000 - 1,562,000; Full time

Job summary

GoTyme is seeking a Performance Marketing Lead in Quezon City, Philippines to own and grow digital acquisition through SEO, paid media and multi-channel campaigns.

You will optimize ROI, raise conversion rates, and use analytics tools such as Google Analytics, Firebase and Appsflyer to guide marketing decisions and report to the team.

The ideal candidate holds a Bachelor's degree in business, economics, marketing or related field and demonstrates strong analytical and communication skills.

Qualifications

• Bachelor's degree in business, economics, marketing or related field.
• Experience in multi-channel marketing (affiliates, SEO, social, digital channels).
• Strong data-driven decision making using metrics and consumer trends.
• Experience with campaign analysis and reporting (Google Analytics).
• Strong communication and goal-oriented mindset.

Responsibilities

• Develop and oversee overall performance marketing strategy (with support of media agency).
• Ensure top organic search ranking positions (SEO).
• Regularly review and optimize campaigns for positive ROAS.
• Manage paid listings on third party websites and media partners.
• Manage Google Analytics, Firebase, Appsflyer, etc. to track and measure campaigns.
• Regularly review multi-channel analytics reports and recommend optimization actions.

Skills

Multi-channel marketing

SEO

Paid media

Analytics

A/B testing

Communication skills

Campaign analysis

Education

Bachelor's degree in business/economics/marketing

Tools

Google Analytics

Firebase

Appsflyer

Job description

GoTyme is seeking a Performance Marketing Lead in Quezon City, Philippines to own and grow digital acquisition through SEO, paid media and multi-channel campaigns.

You will optimize ROI, raise conversion rates, and use analytics tools such as Google Analytics, Firebase and Appsflyer to guide marketing decisions and report to the team.

The ideal candidate holds a Bachelor's degree in business, economics, marketing or related field and demonstrates strong analytical and communication skills.