Growth-Focused Digital Marketing Specialist

Pluxee; Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Pluxee is seeking a Digital Marketing Officer to support the Marketing Manager in creating, executing, and optimizing integrated digital campaigns for customer acquisition and engagement. You will manage paid media, email programs, CRM-driven journeys, and influencer initiatives across B2B and B2C audiences.

You will coordinate with internal teams and external partners, monitor KPIs, and drive improvements in conversion, ROI, and campaign effectiveness while staying aligned with brand guidelines

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Advertising, Communications, Digital Marketing, or a related field.
• 2–4 years of experience in digital marketing, marketing automation, or performance marketing.
• Proven experience in planning and executing email marketing campaigns and automated customer journeys for both B2B and B2C audiences.
• Strong working knowledge of CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Brevo, Marketo, Mailchimp, or similar systems.
• Experience managing paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising channels.
• Experience in influencer marketing, including influencer sourcing, campaign management, content coordination, performance tracking, and stakeholder management.
• Strong understanding of lead generation, lead nurturing, customer lifecycle marketing, and conversion optimization.
• Proficiency in digital marketing analytics and reporting tools such as Google Analytics, Google Tag Manager, Looker Studio, or equivalent platforms.
• Knowledge of audience segmentation, customer data management, and campaign performance measurement.
• Familiarity with SEO, content marketing, and website optimization principles is an advantage.
• Excellent written and verbal communication skills.
• Strong analytical, problem-solving, project management, and stakeholder management skills.
• Detail-oriented, proactive, collaborative, and able to manage multiple projects in a fast-paced environment.
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Responsibilities

• Support the development and execution of digital marketing strategies across paid, owned, and earned media channels.
• Plan, create, launch, and optimize digital campaigns to drive brand awareness, lead generation, customer acquisition, and engagement.
• Draft, build, execute, and monitor email marketing campaigns and automated customer journeys/workflows for both B2B and B2C audience segments.
• Manage audience segmentation, lead nurturing programs, and campaign personalization through CRM and marketing automation platforms.
• Maintain and optimize CRM databases to ensure data quality, audience targeting accuracy, and campaign effectiveness.
• Assist with copywriting and content development for paid media ads, email campaigns, landing pages, and lead generation initiatives.
• Track, analyze, and optimize the performance of digital marketing campaigns against established KPIs and business objectives.
• Generate regular campaign performance reports and provide actionable recommendations to improve conversion rates, engagement, and return on investment (ROI).
• Coordinate with internal stakeholders and external agencies, vendors, and partners to ensure campaign alignment with business goals and brand guidelines.
• Support influencer marketing initiatives, including influencer identification, outreach, campaign coordination, content review, performance tracking, and post-campaign reporting.
• Manage paid media campaigns across platforms such as Meta, Google, LinkedIn, and other relevant advertising channels.
• Research and analyze competitor activities, digital marketing trends, consumer behavior, and emerging technologies to identify growth opportunities.
• Recommend improvements to website content, landing pages, digital customer journeys, and overall user experience.
• Define and monitor key performance indicators (KPIs) to measure campaign effectiveness and marketing contribution to business growth.
• Keep abreast of industry trends and emerging digital marketing tools to continuously improve campaign performance and operational efficiency.

Skills

Digital marketing

CRM platforms

Marketing automation

Email marketing

Campaign management

Analytics

Lead generation

Influencer marketing

A/B testing

HTML basics

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

HubSpot

Salesforce Marketing Cloud

Brevo

Marketo

Mailchimp

Google Ads

Meta Ads

LinkedIn Ads

Job description

Pluxee is seeking a Digital Marketing Officer to support the Marketing Manager in creating, executing, and optimizing integrated digital campaigns for customer acquisition and engagement. You will manage paid media, email programs, CRM-driven journeys, and influencer initiatives across B2B and B2C audiences.

You will coordinate with internal teams and external partners, monitor KPIs, and drive improvements in conversion, ROI, and campaign effectiveness while staying aligned with brand guidelines