Strategic Digital Marketing & Automation Lead

PLUXEE PHILIPPINES INC.; Manila; On-site; PHP 360,000 - 600,000; Full time

Job summary

PLUXEE PHILIPPINES INC. is seeking a Digital Marketing Officer to support the Digital Marketing Manager in developing, executing, tracking, and optimizing integrated campaigns for customer acquisition, engagement, and growth.

You will manage paid media, email marketing, CRM-driven journeys, influencer initiatives, and performance reporting for both B2B and B2C audiences, collaborating with internal teams and external partners to drive ROI.

Qualifications

• Bachelor degree in marketing, business, advertising, communications, digital marketing or a related field.
• At least 2–4 years of digital marketing, marketing automation, or performance marketing experience.
• Proven experience planning and executing email marketing campaigns and automated journeys for B2B and B2C.
• Strong working knowledge of CRM and marketing automation platforms (HubSpot, SFMC, Brevo, Marketo, Mailchimp).
• Experience managing paid media campaigns across Google, Meta, LinkedIn and other channels.
• Experience in influencer marketing, including sourcing, management, and reporting.
• Strong understanding of lead generation, nurturing, lifecycle marketing, and conversion optimization.
• Proficiency in analytics and reporting tools (GA, GTM, Looker Studio).
• Knowledge of audience segmentation, data management, and campaign measurement.
• Familiarity with SEO, content marketing, and website optimization is a plus.

Responsibilities

• Support development and execution of digital marketing strategies across paid, owned, and earned media.
• Plan, launch, and optimize campaigns to drive awareness, leads, and engagement.
• Draft, build, and monitor email campaigns and automated journeys for B2B and B2C.
• Manage audience segmentation and lead nurturing through CRM and automation.
• Maintain CRM data quality and campaign targeting accuracy.
• Collaborate with teams and agencies to align campaigns with brand guidelines.
• Produce campaign performance reports and provide actionable optimization recommendations.
• Support influencer marketing activities from outreach to post-campaign reporting.
• Monitor KPIs and ROI to improve conversion and engagement.
• Stay updated on industry trends and new marketing tools.

Skills

Digital marketing

Email marketing

CRM platforms

Paid media management

Analytics

Content creation

Stakeholder management

A/B testing

HTML (email)

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

Brevo

Marketo

Mailchimp

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Looker Studio

Job description

PLUXEE PHILIPPINES INC. is seeking a Digital Marketing Officer to support the Digital Marketing Manager in developing, executing, tracking, and optimizing integrated campaigns for customer acquisition, engagement, and growth.

You will manage paid media, email marketing, CRM-driven journeys, influencer initiatives, and performance reporting for both B2B and B2C audiences, collaborating with internal teams and external partners to drive ROI.