Growth & E-Commerce Lead - End-to-End Digital & Marketplaces

bukupay philippines; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

bukupay philippines is seeking a growth-focused leader to own digital growth end to end, spanning performance marketing, CRM, and marketplace commerce across Meta, Google, and regional e-commerce platforms.

The role emphasizes driving CAC, ROAS, GMV, and activation metrics, with a hands-on approach to launching and optimizing acquisition channels in a fintech/payments context. Manila-based position with a bias toward practical market-driven execution.

Qualifications

• 7-10 years in growth, performance, or e-commerce for a fintech, payments, or transactional product, ideally emerging market.
• Ran digital performance hands-on and hit CAC, ROAS, and GMV targets, with real before-and-after figures.
• A 0-to-1 builder. Stood up acquisition from near-zero and found efficient channels on a thin budget.
• Numerate. Turn a revenue target into a download and activation plan, run experiments, live in an analytics tool.
• Manila-based, fluent in the local merchant and creator scene, and in Tagalog.

Responsibilities

• Own digital growth end to end: performance marketing, affiliates/KOL, CRM, SEO, and website across Meta and Google.
• Own the full digital funnel from awareness through retention and coordinate with Product to implement fixes.
• Lead commerce via TikTok Shop, Shopee, and Lazada storefronts and drive GMV and sales.
• Develop activation and referral loops by onboarding merchants and optimizing CRM flows.

Skills

Growth strategy

Performance marketing

CRM

E-commerce

Analytics

Job description

bukupay philippines is seeking a growth-focused leader to own digital growth end to end, spanning performance marketing, CRM, and marketplace commerce across Meta, Google, and regional e-commerce platforms.

The role emphasizes driving CAC, ROAS, GMV, and activation metrics, with a hands-on approach to launching and optimizing acquisition channels in a fintech/payments context. Manila-based position with a bias toward practical market-driven execution.