Google Ads & YouTube Growth Lead - Ecommerce

ScaleJet | eCommerce Recruitment agency; Metro Manila; Remote; PHP 4,246,000 - 7,077,000; Full time

Job summary

Folqs, a fast-growing DTC supplement brand, seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem across Search, Shopping, and Performance Max while expanding cold-traffic on YouTube. You will collaborate with the marketing team to test angles, optimize funnels, and drive profitable ad spend.

This role emphasizes hands-on, high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with a focus on ROAS and CAC management for rapid

Qualifications

• 3+ years of hands-on media buying experience with Google Ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend across Google Ads.
• Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feeds.
• Strong YouTube Ads capability with cold traffic using long-form video creatives.
• Funnel and DR knowledge: VSLs, long-form landing pages, and direct-to-checkout flows.
• Overlaps with US Eastern Time (10:00 AM-4:00 PM ET) overlap.

Responsibilities

• Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen.
• Scale YouTube campaigns with cold-traffic using VSLs and optimize structure, placements, and attribution.
• Oversee Merchant Center feeds, policy compliance, and tracking setups (GTM, GA4, multi-touch attribution).
• Collaborate with copywriters and video editors on ad copy, visuals, and landing page messaging.
• Execute systematic A/B tests and monitor CAC, ROAS, and spend efficiency daily.

Skills

Google Ads

YouTube Ads

Performance Max

Ecommerce advertising

CAC/ROAS optimization

GTM/GA4 tracking

Tools

Google Merchant Center

GA4

GTM

Job description

Folqs, a fast-growing DTC supplement brand, seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem across Search, Shopping, and Performance Max while expanding cold-traffic on YouTube. You will collaborate with the marketing team to test angles, optimize funnels, and drive profitable ad spend.

This role emphasizes hands-on, high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with a focus on ROAS and CAC management for rapid