Google Ads & Growth Marketing Specialist

Penbrothers International; Mandaluyong; Remote; PHP 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Meaningful work

Career growth

Global reach

Zusammenfassung

Penbrothers is seeking a data-driven Search & Paid Media Specialist to lead paid media strategy and support ongoing SEO growth. The role covers Google, Meta, Microsoft, LinkedIn, and Amazon Ads, while also contributing to SEO audits and content optimization in collaboration with internal and external partners.

The ideal candidate has 4–6+ years in digital marketing with US-market campaigns, deep knowledge of Google Ads, and strong analytics.

Qualifikationen

• 4–6+ years in digital marketing, growth marketing, or performance marketing, with US-market campaigns.
• Expertise in Google Ads: audits, troubleshooting, and managing Search, Shopping, PMAX, and YouTube.
• E‑commerce/B2C focus with durable goods and longer consideration cycles.
• Hands-on experience with Google Ads, Meta Business Suite, Bing Ads, GA4.
• Data‑driven and able to translate campaign data into insights for leadership.
• Self‑starter who collaborates cross‑functionally with teams.

Aufgaben

• Manage and optimize paid campaigns across Google Ads, Meta, Microsoft, LinkedIn, and Amazon Ads.
• Oversee Search, Shopping, Performance Max, Display, and YouTube campaigns.
• Develop audience targeting, retargeting, and keyword strategies for DIY consumers and commercial buyers.
• Support expansion into commercial/hospitality verticals via LinkedIn advertising.
• Monitor performance and optimize toward ROAS, CPA, and lead quality goals.
• Reallocate budget toward high-performing campaigns and growth opportunities.
• Conduct ongoing SEO audits and collaborate on keyword-driven content initiatives.
• Support optimization of product/category pages for high-volume/high-intent searches.
• Partner with developers or external SEO resources for technical improvements.
• Stay informed on AI-driven search trends and best practices.
• Manage GA4 tracking, attribution, and reporting dashboards.
• Analyze customer journeys to improve site conversions and A/B testing.

Kenntnisse

Google Ads

GA4

Meta Ads

LinkedIn Ads

E‑commerce

Analytics

Teamwork

Tools

Shopify

GA4

Google Ads

Meta Business Suite

Jobbeschreibung

Penbrothers is seeking a data-driven Search & Paid Media Specialist to lead paid media strategy and support ongoing SEO growth. The role covers Google, Meta, Microsoft, LinkedIn, and Amazon Ads, while also contributing to SEO audits and content optimization in collaboration with internal and external partners.

The ideal candidate has 4–6+ years in digital marketing with US-market campaigns, deep knowledge of Google Ads, and strong analytics.