Geo Marketing Manager - Boston

Cooley LLP

Boston

On-site

PHP 7,299,000 - 9,124,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Medical

Health Savings Account

Dental

Vision

FSAs

Pre-tax commuter benefits

Life Insurance

AD&D

Long-term care coverage

Backup care

Parental support benefits

Firm-paid life insurance

LTD

Short-term medical benefits

Paid time off

Paid holidays

Parental leave & fertility benefits

Job summary

Cooley LLP in Boston is seeking a Geo Marketing Manager to join the Marketing and Client Development team. This role sits in the Strategy, Transformation & Growth Team, building data-backed frameworks that shift from reactive execution to proactive strategy.

You will lead market planning, events, sponsorships, and client hospitality, partner with market leaders, monitor performance, and guide in-market teams.

Qualifications

5+ years in marketing or business development, preferably in strategy, transformation, or growth functions.
Experience in professional services/B2B marketing.
Experience with local business organizations for brand and relationships opportunities.
Experience with TicketManager and CRM.

Responsibilities

Execute event, hospitality, and sponsorship strategies aligned with market nuances and priorities.
Partner with MCD and market leaders to design programs for client engagement and cross-selling.
Lead end-to-end market planning for firm-hosted, market-based events with high quality and branding.
Evaluate regional sponsorship opportunities with data-backed recommendations.
Manage budgets, governance, and timeframes for regional events.

Skills

Marketing & business development

Professional services marketing

Travel flexibility

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree

Tools

TicketManager

CRM

MS Office / iManage

Job description

Geo Marketing Manager - Boston Cooley is seeking a Geo Marketing Manager to join the Marketing and Client Development team. Position summary: This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Market-Aligned Execution: Execute the firm’s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities.
Cross-Functional Partnership: Partner with MCD and market leaders to co-design programs that drive high-value client engagement and intentional cross-selling.
End-to-End Market Planning: Lead the comprehensive planning and delivery of firm-hosted, market-based events, ensuring every activation meets rigorous brand standards and quality benchmarks.
Sponsorship Assessment: Critically evaluate regional sponsorship opportunities, providing data-backed recommendations to ensure strategic fit and measurable business outcomes.
Governance & Process Implementation: Apply established firm-wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region.
Strategic Client Hospitality: Support high-touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner-led relationship building.
Performance Tracking & Analytics: Monitor and report on regional performance metrics, specifically highlighting engagement data and the program's contribution to the business pipeline.
Post-Event Conversion: Coordinate structured follow-up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.
Vendor & Agency Management: Direct relationships with local vendors, venues, and creative agencies to guarantee high-quality execution and adherence to budget.
Budget Ownership: Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost-efficiency.
Team Leadership & Enablement: Supervise and guide the in-market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency.
People Leader: Serve as direct supervisor and mentor to direct reports Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
Manage staffing coverage, review and process time logs/time off requests Support business professional development and continued educational opportunities In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
All other duties as assigned or required

Skills and experience:

Required:

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
Must have professional services industry experience and/or B2B marketing experience
Must have experience working with local business organizations for the purposes of brand and relationships opportunity
Must have experience with TicketManager and CRM

Preferred:

Bachelor’s degree
Supervisory experience
Prior legal industry or professional services experience

Competencies:

Entrepreneurial by nature
Excellent attention to detail
Approaches tasks through a lens of quality and consistency
Approaches tasks through a digital first lens
Exceptional interpersonal and communication skills with ability to facilitate and solve problems
Ability to organize, prioritize and coordinate multiple activities often under tight timelines
Takes a consultative approach to set goals, drive projects, and achieve outcomes
Strong judgment
Team-player with collaborative spirit
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
High level of professionalism at all times
Demonstrated ability to lead through influence and develop talent
Proactive, analytical mindset
Effective presentation skills

Benefits: