Funnel, Systems & Analytics Operator

Scale-Up Philippines; Philippines; Remote; PHP 1,000,000 - 1,500,000; Part time

Job summary

Scale Up Philippines is seeking a highly technical Funnel, Systems & Analytics Operator to personally build and operate the core acquisition funnel infrastructure for a premium activation model. You will own end-to-end funnel implementation, automation, CRM design, and analytics, with minimal reliance on external developers.

The role emphasizes hands-on execution, independent ownership, and continuous optimization across landing pages, forms, scoring, and data workflows to convert qualified

Qualifications

• Proven hands-on experience building and operating acquisition funnels.
• Strong experience with CRM configuration, architecture, pipelines, workflows, and automation.
• Demonstrated ability to personally implement marketing automation systems.
• Experience building landing pages, forms, lead qualification processes, and lead-scoring models.
• Demonstrated experience diagnosing and improving existing funnel/tech stacks without full rebuilding.
• Strong knowledge of conversion tracking, attribution, and marketing analytics.
• Ability to integrate multiple marketing and sales platforms and troubleshoot issues.
• Independent, self-directed work style with minimal supervision.

Responsibilities

• Personally build, configure, launch, and maintain acquisition funnels end to end.
• Create and optimize landing pages, forms, qualification flows, and conversion pathways.
• Translate acquisition strategies into functioning technical systems with limited external help.
• Identify and resolve technical issues affecting funnel performance and conversion.
• Design and maintain CRM pipelines, workflows, and data routing.
• Build automated workflows for lead follow-up, segmentation, qualification, and nurturing.
• Configure email nurture sequences and trigger-based communications.
• Set up tracking and dashboards to provide actionable funnel insights.
• Continuously improve workflows based on funnel and conversion data.
• Build and maintain integrations between CRM, landing pages, forms, email platforms, analytics tools, and other marketing systems.

Skills

Funnel Building

CRM Configuration

Marketing Automation

Analytics

Integrations

Problem Solving

Independent Ownership

Landing Page Build

Job description

Scale-Up Philippines is partnering with a growing entertainment technology company that helps filmmakers and rights holders build premium membership communities around film and television projects. The company gives audiences meaningful ways to participate earlier in a project’s life, while helping creators build community, validate demand, activate capital, and retain ownership and long-term value around their work.

We are seeking a highly technical and hands‑on Funnel, Systems & Analytics Operator to build, manage, and continuously optimize the acquisition infrastructure of a growing creative business.

This role is not intended to manage a team of specialists who perform the technical implementation. The person hired must be capable of personally building and operating the core funnel infrastructure. This is not primarily a marketing strategy or project management role. The successful candidate must be a builder and operator who can personally configure and implement the systems required to turn targeted prospects into qualified opportunities.

The primary focus is quality over lead volume. The immediate objective is to attract and convert a small number of established filmmakers and producers with serious projects who are suitable for a premium activation model. The ideal candidate combines funnel building, marketing automation, CRM architecture, analytics, integrations, and technical problem‑solving, with the ability to independently take ownership from implementation through optimization.

Key Responsibilities:

Funnel Building & Implementation

• Personally build, configure, launch, and maintain acquisition funnels from end to end.
• Create and optimize landing pages, forms, qualification flows, and conversion pathways.
• Translate acquisition strategies into fully functioning technical systems without relying heavily on additional developers or specialists.
• Identify and resolve technical issues affecting funnel performance and conversion.
• Design, configure, and maintain CRM pipelines and workflows.
• Build effective lead qualification and scoring systems.
• Establish processes that distinguish high‑value, qualified prospects from low‑fit inquiries.
• Ensure prospect data is properly captured, segmented, routed, and maintained throughout the funnel.
• Create clear visibility into each prospect’s journey from initial source through qualification and conversion.

Marketing Automation & Nurture

• Build automated workflows for lead follow‑up, segmentation, qualification, and nurturing.
• Build and implement email nurture sequences and trigger‑based communications based on approved messaging and content strategy
• Configure automation rules based on prospect behavior, engagement, and qualification criteria.
• Continuously improve workflows based on funnel and conversion data.

Tracking, Attribution & Analytics

• Implement accurate tracking and attribution across acquisition channels and funnel stages.
• Build dashboards and reports that provide actionable insight into funnel performance.
• Track qualified opportunities and conversions—not simply website traffic or total lead volume.
• Analyze where qualified prospects originate and which channels, campaigns, and messages generate the strongest opportunities.
• Identify where prospects drop out or become disengaged within the funnel.
• Evaluate conversion performance across funnel stages.
• Turn analytics into clear recommendations for what should be improved or tested next.

Systems & Integrations

• Build and maintain integrations between CRM, landing pages, forms, email platforms, analytics tools, and other marketing systems.
• Troubleshoot broken workflows, integrations, tracking, and data inconsistencies.
• Maintain reliable data flow between systems.
• Recommend practical improvements to the existing marketing technology stack where necessary.

Funnel Optimization

• Continuously evaluate funnel performance and identify conversion bottlenecks.
• Design and implement tests across messaging, qualification criteria, landing pages, workflows, and nurture sequences.
• Measure the impact of changes and use results to determine subsequent tests.
• Prioritize improvements that increase the number and quality of commercially relevant opportunities rather than simply increasing lead volume.

Immediate Business Objective

The primary acquisition objective is to generate highly qualified opportunities from established filmmakers and producers with serious projects appropriate for a premium activation model.

Success in this role should therefore not be measured primarily by traffic, impressions, or raw lead volume. The successful candidate must help the business understand:

• Where qualified prospects are coming from.
• Which channels and messages generate genuinely qualified projects.
• Where high‑value prospects are dropping out of the funnel.
• Which funnel stages are converting effectively and which are not.
• Which campaigns and acquisition activities are producing meaningful opportunities.
• What should be tested or optimized next.

Required Skills & Experience:

• Proven hands‑on experience building and operating acquisition funnels.
• Strong experience with CRM configuration, architecture, pipelines, workflows, and automation.
• Demonstrated ability to personally implement marketing automation systems.
• Experience building landing pages, forms, lead qualification processes, and lead‑scoring models.
• Demonstrated experience taking an existing funnel or technology stack, diagnosing what is working or broken, and improving it without automatically rebuilding or replacing the entire system.
• Strong knowledge of conversion tracking, attribution, and marketing analytics.
• Experience creating dashboards and performance reporting focused on meaningful business outcomes.
• Ability to integrate multiple marketing and sales platforms and troubleshoot technical issues.
• Strong understanding of funnel metrics, conversion rates, customer journeys, and acquisition performance.
• Ability to independently diagnose problems and implement solutions.
• Strong analytical thinking and ability to translate data into practical optimization decisions.
• Comfortable working independently with minimal supervision.

Ideal Candidate Profile

The ideal candidate is someone who can say “I built and implemented this”, rather than only “I designed the strategy and managed the team that built it.”

We are particularly interested in candidates whose strongest capabilities are:

Funnel Building + Marketing Automation + Analytics + Technical Problem‑Solving + Independent Ownership

Strong strategic marketing knowledge is valuable, but the candidate’s primary strength must be hands‑on technical execution.

Why Join Scale Up Philippines?

At Scale Up Philippines, we connect talented Filipino professionals with world‑class clients who value people as much as results. This one is for someone ready to grow.

UK‑based Company | Project Based | Remote