Full Stack Digital Marketer (Martech) - 473

D2B; Philippines; Remote; PHP 837,000 - 1,116,000; Full time

Job summary

D2B in the Philippines is seeking a hands-on Full Stack Digital Marketer to drive direct bookings. You will own marketing tech connectivity, CRO, and campaign performance for hospitality properties, reporting to the Commercial Team.

You will manage CRM initiatives, segment audiences, automate workflows, and connect CMS platforms to live booking engines, while optimizing SEO, EDMs, and paid media across multiple properties.

Qualifications

• Hands-on experience developing, maintaining, and connecting Webflow and WordPress sites.
• Demonstrated ability to manage CRM systems (e.g., Mailerlite) and automated workflows.
• Mastery of GA4, Meta Pixel, Google Tag Manager and UTM parameters.
• 3+ years of full-stack digital marketing campaign execution including SEO, EDMs, and paid media.

Responsibilities

• Execute full-stack digital marketing strategies across multiple properties.
• Manage CRM and email marketing initiatives with advanced segmentation and automation.
• Ensure data connectivity between PMS and CRM systems and track performance dashboards.
• Develop and optimize paid, owned, and earned media campaigns within budgets.
• Build and connect CMS platforms to live booking engines like WordPress/Webflow.
• Oversee conversion rate optimization and analytics implementation.

Skills

Webflow

WordPress

CRM automation

GA4

Meta Pixel

GTM

3+ years experience

SEO

EDMs

Paid media

Tools

Mailerlite

GA4

Meta Pixel

Google Tag Manager

Job description

Position: Full Stack Digital Marketer

Salary: PHP 75,000 - PHP 100,000/month

Working Hours & Conditions: Australian Business Hours, Remote

ROLE OVERVIEW:

The Full Stack Digital Marketer is a hands-on hybrid role operating at the intersection of marketing execution and martech (marketing technology) infrastructure. Reporting to the Commercial Team, this individual will own the technical connectivity, conversion rate optimization, and digital campaign performance across a portfolio of hospitality properties. The primary objective is to maximize direct bookings while reducing reliance on third-party online travel agencies.

PRIMARY RESPONSIBILITIES:

• Execute full-stack digital marketing strategies across multiple properties.
• Manage CRM and email marketing initiatives, advanced audience segmentation, automated workflows, and personalized campaigns.
• Ensure seamless data flow connectivity between PMS and CRM systems.
• Develop and optimize paid, owned, and earned media campaigns aligned with budgetary targets.
• Build, maintain, and connect CMS platforms (e.g., Webflow, WordPress) to live booking engines.
• Manage conversion rate optimization, tracking infrastructure, pixel implementation, and analytics dashboards.
• Handle creative design assets for digital platforms, social media, websites, and print.
• Oversee technical SEO improvements, listing health across search profiles, and the martech onboarding of new property acquisitions.

Requirements

• CMS (Content Management System) & Website Management: Hands-on experience developing, maintaining, and connecting Webflow and WordPress sites.
• Martech Connectivity & CRM (Customer Relationship Management) Automation: Demonstrated ability to manage CRM systems (e.g., Mailerlite), advanced audience segmentation, and automated workflows.
• Conversion Rate Optimization & Tracking Infrastructure: Mastery of GA4 (Google Analytics 4), Meta Pixel, Google Tag Manager, and UTM (Urchin Tracking Module) parameters.
• Full-Stack Digital Campaign Execution (3+ Years): Hands-on creation and optimization of SEO (Search Engine Optimization), EDMs (Electronic Direct Mail), and Paid Media (Meta/Google Ads).