FMCG Growth & Portfolio Leader: Category Strategy & NPL

HRTx Inc; Pateros; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

HRTx Inc. is seeking a senior Category Leader to own end-to-end category strategy and performance in a competitive FMCG setting.

The role aligns Marketing, Sales, Supply Chain, and Finance to hit category targets and ensure disciplined launches of new products and promotions. Responsibilities include ABP/LRP cycles, P&L ownership, portfolio optimization, pricing strategy with RGM, and strong cross-functional governance.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field.
• 6–10+ years experience in FMCG, preferably in category management, commercial strategy, or brand/portfolio management.
• Strong analytical and strategic thinking skills.
• Experience working cross-functionally in a matrix organization.
• Excellent stakeholder management and influencing capability.

Responsibilities

• Define and drive the overall category strategy aligned with business growth objectives.
• Lead Annual Business Planning (ABP) and Long-Range Planning (LRP) cycles.
• Own and manage category P&L, ensuring delivery of revenue, volume, and profitability targets.
• Conduct regular performance reviews, identifying key risks and growth opportunities.
• Analyze market trends, shopper behavior, and competitive landscape to refine strategies.
• Identify and prioritize key commercial levers (pricing, pack architecture, channel mix, promotions).
• Partner with Revenue Growth Management (RGM) to optimize pricing and portfolio strategy.
• Set and influence ambitious yet realistic category targets.
• Lead the end-to-end development and commercialization of new product launches (NPLs).
• Build strong business cases to support innovation and pipeline expansion.
• Ensure alignment of innovation strategy with category growth priorities.
• Monitor NPL performance and assess impact on overall category health.
• Drive portfolio optimization, including SKU rationalization and mix improvement.
• Act as the central point of alignment across Marketing, Sales, Supply Chain, and Finance.
• Lead structured governance routines to track category performance and execution.
• Influence senior stakeholders to secure alignment and resources for key initiatives.
• Ensure seamless integration of global/regional initiatives into local execution.
• Drive accountability across teams to deliver category priorities.
• Oversee the development of go-to-market strategies and execution plans.
• Lead sell-in story development and commercial toolkits for Sales teams.
• Ensure strong alignment with channel strategies and customer priorities.
• Monitor execution effectiveness and adjust plans based on in-market performance.
• Lead end-to-end launch planning, including volume forecasting, commercial materials, packaging coordination, and POSM.
• Coordinate packaging, artwork, and POSM; align stakeholders across functions.
• Ensure operational readiness (supply, production, systems) for launches.
• Partner with channel teams to ensure strong in-market activation and support.
• Track launch performance and implement post-launch optimization.

Skills

Category management

P&L management

Stakeholder management

Cross-functional collaboration

Strategic thinking

Analytical skills

Education

Bachelor's degree in Business/Marketing/Economics

Job description

HRTx Inc. is seeking a senior Category Leader to own end-to-end category strategy and performance in a competitive FMCG setting.

The role aligns Marketing, Sales, Supply Chain, and Finance to hit category targets and ensure disciplined launches of new products and promotions. Responsibilities include ABP/LRP cycles, P&L ownership, portfolio optimization, pricing strategy with RGM, and strong cross-functional governance.