FinTech Marketing Manager - Philippines (On-site Taguig)

PT Talenta Eksekutif Asia; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Confidential client in Taguig, Philippines is seeking an experienced Marketing Manager to lead local marketing strategy, integrated campaigns, and brand growth. You will oversee multi-channel initiatives, manage internal teams and external partners, and ensure regulatory-compliant campaigns that drive user acquisition.

This on-site role reports to executive leadership and bridges local execution with regional objectives, aiming to maximize brand awareness and market expansion in the Philippines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related discipline.
• Filipino national.
• 6–10 years of progressive marketing experience with leadership responsibilities.
• Experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• FinTech or digital lending/financial services experience preferred.
• Strong expertise in digital marketing, brand management, social media, and performance marketing.
• Familiarity with marketing compliance in regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and English proficiency.

Responsibilities

• Develop and execute integrated marketing strategies aligned with growth objectives.
• Lead end-to-end campaigns across digital, social, influencer, PR, partnerships, and performance channels.
• Identify consumer trends and market opportunities to strengthen positioning.
• Manage and mentor the local marketing team and external agencies.
• Oversee relationships with agencies, media partners, PR firms, influencers, and vendors.
• Monitor campaigns, budgets, KPIs and ROI to optimize effectiveness.
• Collaborate with regional teams, product, operations, and public affairs for consistency.
• Ensure compliance with Philippine financial advertising regulations.

Skills

Integrated marketing

Brand growth

Digital marketing

Campaign management

Leadership

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Confidential client in Taguig, Philippines is seeking an experienced Marketing Manager to lead local marketing strategy, integrated campaigns, and brand growth. You will oversee multi-channel initiatives, manage internal teams and external partners, and ensure regulatory-compliant campaigns that drive user acquisition.

This on-site role reports to executive leadership and bridges local execution with regional objectives, aiming to maximize brand awareness and market expansion in the Philippines.