FBS - Marketing Consultant II

Capgemini; Mexico; Hybrid; PHP 4,065,000 - 5,629,000; Full time

Benefits offered by this job

Comprehensive benefits

Career development

Flexible work arrangements

Inclusive work culture

Private health insurance

Pension plan

Paid time off

Training & development

Job summary

Farmers Insurance is seeking a Marketing Consultant II to join the Affiliate Marketing Team. You’ll drive data-driven decision making, improve partner performance, and support scalable customer acquisition through strategic partnerships with publishers and content creators.

This role focuses on performance analysis, campaign optimization, and cross-functional collaboration to enhance engagement and results in a growing, rules-driven program.

Qualifications

• 3–5 years of experience in Digital Marketing, Affiliate Marketing, or Performance Marketing.
• Bachelor’s degree required.
• Experience with agency partners, publishers, or third-party platforms is a plus.
• Strong analytical mindset and ability to translate data into actions.

Responsibilities

• Analyze affiliate partner performance to improve efficiency across traffic sources and LOBs.
• Validate results, monitor anomalies and fraud, ensure program compliance.
• Support optimization of campaigns via data analysis and testing (A/B).
• Manage relationships with affiliate partners and provide day-to-day support.
• Support campaign planning, including content like newsletters and partner comms.
• Create and analyze marketing content (email, direct mail, digital assets) to boost engagement.
• Collaborate with sales, legal, product, and partners on B2B marketing initiatives.

Skills

Digital Marketing

Affiliate Marketing

Performance Marketing

Education

Bachelor's degree

Tools

Microsoft Excel

Power BI

Job description

Farmers Insurance is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.

About The Role

We are looking for an Marketing Consultant II to join the Affiliate Marketing Team at Farmers Insurance, a high-impact group focused on driving scalable customer acquisition through strategic partnerships with third-party publishers. This team collaborates with a diverse network of content creators, media partners, and comparison platforms to deliver high-quality, compliant content that educates consumers while generating measurable business results.

As the Affiliate Marketing Program continues to scale, this role will play a key part in enabling data-driven decision-making, improving partner performance, and ensuring operational excellence. You will support performance analysis, campaign optimization, and partner engagement while contributing to the growth and effectiveness of a performance-based marketing model.

This is an exciting opportunity for a data-oriented marketing professional who enjoys working cross-functionally, optimizing campaigns, and contributing to a growing, results-driven program.

What You'll Do

• Analyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business (LOB)
• Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standards
• Support the optimization of marketing campaigns through data analysis and testing (including A/B testing initiatives)
• Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goals
• Contribute to campaign planning and execution, including content initiatives such as newsletters and partner communications
• Create and analyze business-to-consumer marketing content (email, direct mail, digital assets) to improve engagement and conversion rates
• Support business-to-business marketing initiatives by coordinating with stakeholders across sales, legal, product, and external partners
• Manage timelines and deliverables for marketing initiatives, ensuring on-time and high-quality execution
• Leverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performance
• Partner with cross-functional teams (marketing, analytics, technology) to improve tracking, reporting, and campaign effectiveness
• Develop and execute test-and-learn strategies to continuously improve performance and customer experience
• Stay up to date with industry trends and best practices in affiliate and digital marketing

Requirements

• 3-5 years of experience in Digital Marketing, Affiliate Marketing, or Performance Marketing
• Bachelor's degree
• Experience working with agency partners, publishers, or third-party marketing platforms is a plus
• Microsoft Excel (Intermediate)
• Power BI (Entry Level)
• Experience leveraging data and analytics to drive marketing decisions
• Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations
• Detail-oriented, with a focus on accuracy, compliance, and performance validationStrong communication and stakeholder management skills
• Experience with performance-based marketing models (e.g., pay-per-lead, affiliate programs) is a strong plus
• Exposure to campaign testing (A/B testing) and optimization strategies

Benefits

Competitive compensation and benefits package:

• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Note: Benefits differ based on employee level.