Facebook Marketing Specialist

vamasters, Inc.; Tanza; On-site; PHP 446,000 - 725,000; Full time

Job summary

vamasters, Inc. in Cavite seeks a skilled Facebook Marketing Specialist to build our brand presence on Facebook and drive qualified investor and property leads through paid campaigns.

You will own our Facebook page from the ground up and run performance-focused ads aimed at real estate investors. The role blends creative and strategic thinking, turning raw video/content into engaging posts, while managing budgets, targeting, and optimization to maximize lead quality.

Qualifications

• Proven experience managing Facebook pages and Meta ad campaigns.
• Strong knowledge of Ads Manager, targeting, and optimization.
• Ability to turn raw video/content into social-ready posts.
• Branding basics to ensure visual consistency across posts.
• Detail-oriented, self-managing, and able to communicate clearly.

Responsibilities

• Set up and optimize a professional Facebook page with branding elements.
• Create and maintain a cohesive visual style and content calendar.
• Turn raw video/content into publish-ready Facebook posts.
• Plan, build, and launch Meta/Facebook ad campaigns for investors.
• Manage ad budgets, targeting, and bidding to maximize leads.
• Track campaign performance and adjust creative/targeting.
• Maintain consistent branding and messaging across content.
• Support future advertising expansion to LinkedIn.

Skills

Facebook marketing

Meta Ads Manager

Content creation

Branding & design basics

Communication

Self-management

Tools

Facebook Business Manager

Video editing (basic)

Job description

Job Summary:
We need a skilled Facebook Marketing Specialist to build our brand presence on Facebook and bring in qualified investor and property leads through paid advertising. You'll own our Facebook business page from the ground up and run performance-focused ad campaigns aimed at real estate investors. This role suits someone who understands both the creative and strategic sides of Facebook marketing.

Key Responsibilities:

• Set up and optimize a professional Facebook business page, including branding elements such as logo placement, cover imagery, and page details

• Create and maintain a cohesive visual style and content calendar for the page

• Turn raw video and content supplied by the company into publish-ready Facebook posts

• Plan, build, and launch Meta/Facebook ad campaigns aimed at investors and property leads

• Manage ad budgets, audience targeting, and bidding to maximize lead quality and volume

• Track campaign and page performance, adjusting creative and targeting based on results

• Keep branding and messaging consistent across all published content

• Support a possible future expansion of advertising to LinkedIn

Mandatory Skills:

• Proven experience managing Facebook business pages and running Meta/Facebook ad campaigns

• Strong understanding of Meta Ads Manager, audience targeting, and campaign optimization

• Experience turning raw video/content into social-ready posts

• Comfortable with basic branding and design tasks (logo placement, cover graphics, visual consistency)

• Consistent, detail-focused, and able to self-manage

• Strong communication skills

Preferred Skills:

• Experience in real estate, real estate investing, or property marketing

• Familiarity with LinkedIn advertising

• Video editing skills for repurposing raw footage

• Experience running lead generation campaigns aimed at investors

• Ability to juggle multiple projects at once

Why Join Us:
This is an opportunity to own a brand's social presence from the very start and see the direct impact of your work in lead generation results. You'll enjoy flexibility, creative input, and room to grow the role as advertising expands to new platforms.