Facebook & Instagram Ads Specialist - Drive ROAS Growth

Pinoy Online Travel Biz; Manila; On-site; PHP 480,000 - 660,000; Full time

Benefits offered by this job

HMO

Performance Bonus

Employee of the Month Award

Job summary

Pinoy Online Travel Biz is seeking a skilled Facebook Ads Manager to plan, create, manage, and optimize paid campaigns across Facebook, Instagram, and Meta platforms to drive leads, sales, and brand awareness.

You will set budgets, build funnels for cold and retargeting, analyze results with Facebook Pixel and Google Analytics, run A/B tests, and collaborate with creatives. A minimum of 3 years' proven experience and strong communication are required.

Qualifications

• At least 3 years of experience running Facebook Ads
• Solid understanding of paid social media strategies and audience targeting
• Proficiency in Meta Ads Manager, Pixel tracking, and performance reporting
• Strong skills in data analysis and campaign optimization
• Good communication and teamwork skills
• Experience managing large ad budgets is a plus

Responsibilities

• Develop and manage Facebook and Instagram advertising campaigns from start to finish
• Plan ad budgets based on marketing goals
• Build ad funnels for cold traffic, retargeting, and re-engagement
• Analyze results and adjust campaigns to improve performance
• Work with creatives and copywriters to produce effective ad content
• Set up and track conversions using Facebook Pixel and Google Analytics
• Run A/B tests on audiences, creatives, and placements
• Stay updated with Meta's policies, tools, and ad trends
• Guide or collaborate with other ad specialists or freelancers if needed

Skills

Facebook Ads

Instagram Ads

A/B testing

Data analysis

Team collaboration

Tools

Meta Ads Manager

Facebook Pixel

Google Analytics

Job description

Pinoy Online Travel Biz is seeking a skilled Facebook Ads Manager to plan, create, manage, and optimize paid campaigns across Facebook, Instagram, and Meta platforms to drive leads, sales, and brand awareness.

You will set budgets, build funnels for cold and retargeting, analyze results with Facebook Pixel and Google Analytics, run A/B tests, and collaborate with creatives. A minimum of 3 years' proven experience and strong communication are required.