F&B Marketing Specialist

Napa Gapa Beverages Corp.; Makati; On-site; PHP 279,000 - 446,000; Full time

Job summary

Napa Gapa Beverages Corp. seeks a Marketing Specialist for Engkanto Taps to drive brand visibility, engage customers, and grow sales at restaurant-bar outlets and Engkanto Brewery products.

You will lead localized campaigns, manage digital channels, and support events, activations, and promotions while ensuring consistent brand execution across multiple locations. Evening and weekend availability may be required.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1–3 years of experience in marketing, preferably in F&B, hospitality, nightlife, or retail.
• Strong understanding of digital marketing, content creation, and analytics (Meta Ads, Instagram Insights, TikTok Analytics).
• Creative mindset with strong communication and copywriting skills.
• Able to work on-site across multiple branches and attend evening/weekend events when required.

Responsibilities

• Develop and execute localized marketing plans for Engkanto Taps locations.
• Ensure consistent Engkanto brand standards across all restaurant-bar branches.
• Coordinate with Operations and Store Managers to implement marketing initiatives and seasonal campaigns.
• Support product launches, menu promotions, and brewery campaigns.
• Collaborate with designers, suppliers, and external partners for marketing collateral.

Skills

Digital marketing

Content creation

Analytics

Copywriting

Fieldwork

Evening/weekend schedules

Craft beer knowledge

On-site work

Education

Bachelor's degree in Marketing

Tools

Meta Ads

Instagram Insights

TikTok Analytics

Job description

About the role

The Marketing Specialist for Engkanto Taps is responsible for driving brand visibility, customer engagement, and sales growth for the Engkanto Taps restaurant-bar outlets and Engkanto Brewery beer products. The role will lead localized marketing initiatives, manage digital platforms, support events and activations, and ensure consistent brand execution across all Taps locations.

Key responsibilities

• Restaurant-Bar & Brand Marketing:

  • Develop and execute localized marketing plans for all Engkanto Taps locations.

  • Ensure consistent implementation of Engkanto brand standards across all restaurant-bar branches.

  • Coordinate with Operations and Store Managers to execute marketing initiatives and seasonal campaigns.

  • Support product launches, menu promotions, limited-time offers, and brewery campaigns.

  • Collaborate with designers, suppliers, and external partners for marketing collateral and promotional materials.
    

• Marketing Promotions:

  • Plan and implement promotional campaigns that drive customer traffic, sales, and customer retention.

  • Recommend promotional mechanics, discounts, loyalty programs, and seasonal offers.

  • Monitor campaign performance and recommend improvements based on results.

  • Coordinate promotional materials, POS displays, and in-store marketing assets.
    

• Digital Marketing & Social Media:

  • Manage Engkanto Taps' social media platforms including Facebook, Instagram, TikTok, and other digital channels.

  • Create engaging content such as images, videos, reels, stories, and promotional posts.

  • Develop content calendars aligned with business objectives and marketing campaigns.

  • Monitor community engagement and respond to customer inquiries, comments, and reviews in coordination with Operations.

  • Execute and optimize paid digital advertising campaigns through Meta Ads and other digital platforms.

  • Track and analyze social media performance using analytics tools and provide recommendations for continuous improvement.
    

• Events and Activations:

  • Plan, coordinate, and execute marketing events.

  • Coordinate with vendors, partners, influencers, and event organizers to maximize brand exposure.

  • Ensure successful execution of marketing activities before, during, and after events.

  • Support sponsorships, partnerships, and experiential marketing initiatives.
    

• Market Insights & Reporting:

  • Conduct market research on customer behavior, industry trends, competitors, and emerging opportunities.

  • Gather customer feedback and identify opportunities to improve customer experience.

  • Prepare regular reports on campaign performance, sales impact, customer engagement, and return on marketing investment (ROI).

  • Provide recommendations based on performance metrics and market insights.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.

• At least 1–3 years of experience in marketing, preferably in F&B, hospitality, nightlife, or retail.

• Strong understanding of digital marketing, content creation, and analytics (Meta Ads, Instagram Insights, TikTok Analytics).

• Creative mindset with strong communication and copywriting skills.

• Able to work on-site across multiple branches and attend evening/weekend events when required.

• Knowledge of the craft beer industry is a plus.

• Fieldwork required across multiple bar/outlet locations.

• May require evening and weekend schedules depending on events and promotions.