F&B Marketing Lead: Campaigns, Events & Digital

Hospitality Enterprise Resources Corporation; Lapu-Lapu; On-site; PHP 420,000 - 540,000; Full time

Job summary

Crimson Resort & Spa Mactan is seeking a Food & Beverage Marketing Executive to drive campaigns across multiple channels. The role collaborates with F&B, Culinary, Sales, and Marketing teams to translate plans into actionable campaigns, events, and digital initiatives.

The ideal candidate has at least 1 year of related experience and will coordinate promotions, loyalty initiatives, and brand consistency across platforms.

Qualifications

• At least 1 year of experience in a related field.

Responsibilities

• Campaign Planning: Translate marketing plans into campaigns and timelines.
• Coordinate with F&B, Culinary, Sales, and Marketing for aligned execution.
• Monitor trends, guest preferences, and competitor activity for opportunities.
• Track campaign performance and prepare post-campaign reports.
• Events, PR & Partnerships: coordinate events, tastings, trade shows, activations and liaise with vendors.
• Support public relations initiatives and brand collaborations.
• ATL & BTL Marketing: assist in advertising campaigns across print, radio, and digital; implement seasonal promotions and loyalty initiatives.
• Oversee POS materials rollout (in-store displays, signage, etc.).
• Digital & Social Media Marketing: manage calendars, posting, engagement, emails, and performance metrics.
• Content Creation & Brand Consistency: write marketing copies, support shoots, ensure uniform tone across platforms.

Job description

Crimson Resort & Spa Mactan is seeking a Food & Beverage Marketing Executive to drive campaigns across multiple channels. The role collaborates with F&B, Culinary, Sales, and Marketing teams to translate plans into actionable campaigns, events, and digital initiatives.

The ideal candidate has at least 1 year of related experience and will coordinate promotions, loyalty initiatives, and brand consistency across platforms.