Events Specialist

Zeekr México; Mexico; On-site; MXN 360,000 - 520,000; Full time

Job summary

Zeekr México seeks an Events Specialist to craft premium brand experiences and convert engagement into leads, test drives, and sales opportunities. You will lead launches, roadshows, and activations while coordinating with Sales, Marketing and external partners to drive measurable business results.

You will manage end-to-end event execution, track ROI, and travel within Mexico to deliver impactful campaigns that strengthen brand positioning and market presence.

Qualifications

• 3+ years of experience leading events, experiential marketing programs, brand activations, or consumer-facing campaigns.
• Demonstrated experience organizing product launches, roadshows, test-drive programs, or large-scale marketing events.
• Strong project management and organizational skills.
• Experience measuring event performance and analyzing business results.
• Ability to work effectively with multiple stakeholders and external agencies.
• Availability to travel within Mexico as required.

Responsibilities

• Lead High-Impact Product Launches and drive market impact.
• Plan and execute vehicle launch events to strengthen brand positioning.
• Develop and manage test-drive programs to generate leads and sales opportunities.
• Design and execute premium brand activations including pop-ups and roadshows.
• Plan and run promotional events and customer acquisition campaigns.
• Own event execution end-to-end from concept to post-event evaluation.
• Establish KPIs, track results, and provide ROI insights.
• Collaborate with Sales, Marketing, Product and external partners to support brand and commercial goals.

Skills

Event leadership

Experiential marketing

Brand activations

Campaign planning

Stakeholder management

Job description

At Zeekr and Lynk & Co, we are redefining the future of premium mobility. We are looking for a Events Specialist who can create memorable brand experiences while delivering measurable business results. This role goes beyond event execution: it is about turning consumer engagement into leads, test drives, and sales opportunities.

What You'll Do

Lead High-Impact Product Launches

Plan and execute vehicle launch events that generate excitement, strengthen brand positioning, and create immediate market impact.

Develop and manage test-drive programs that give customers a hands-on experience with our vehicles, driving lead generation and conversion opportunities.

Deliver Premium Brand Activations

Design and execute pop-up experiences, roadshows, and experiential marketing initiatives in strategic locations to increase brand awareness and customer engagement.

Drive Sales Through Events

Plan and execute promotional events, customer acquisition campaigns, and group-buying initiatives that contribute directly to sales objectives.

Own Event Execution End-to-End

Manage every stage of event development, including concept creation, budgeting, vendor coordination, logistics, on-site operations, and post-event evaluation.

Measure Performance and ROI

Establish KPIs for each event, track results, analyze performance metrics, and provide actionable insights to optimize future activations.

Work closely with Sales, Marketing, Product, and external partners to ensure every event supports both brand and commercial goals.

What Success Looks Like

• Consistent lead generation through events and activations.
• Strong test-drive participation and conversion rates.
• Increased customer engagement and brand visibility.
• Successful delivery of events on time and within budget.
• Clear reporting on ROI and business impact.

What We're Looking For

• 3+ years of experience leading events, experiential marketing programs, brand activations, or consumer-facing campaigns.
• Demonstrated experience organizing product launches, roadshows, test-drive programs, or large-scale marketing events.
• Strong project management and organizational skills.
• Experience measuring event performance and analyzing business results.
• Ability to work effectively with multiple stakeholders and external agencies.
• Availability to travel within Mexico as required.

Experience within automotive, premium brands, luxury, technology, consumer electronics, lifestyle, or hospitality industries is highly valued.