Event & Retail Marketing Manager

XPENG; Mexico; On-site; MXN 420,000 - 660,000; Full time

Job summary

XPENG is seeking an Event & Marketing Manager in Mexico City to orchestrate brand presence and drive XPENG’s position as a premier AI mobility leader. You will bridge strategy and ground execution, shaping PR storytelling, high-stakes event management, and marketing operations.

You will lead automotive media relations, experiential PR, test-drive experiences, and content governance, ensuring global standards resonate locally while tracking performance and ROI.

Qualifications

• 5+ years in Marketing Communications, PR, or Media.
• Automotive industry experience mandatory.
• Native-level Spanish with excellent English writing/communication skills.

Responsibilities

• Develop and execute PR strategy and brand guardianship in Mexico.
• Coordinate automotive media relations and experiential PR programs.
• Lead test-drive events with distributors and agencies.
• Align local messaging with Global HQ for unified communications.
• Monitor EV-related sentiment and manage crisis response with HQ.

Skills

Marketing communications

Public relations

Media relations

Event management

Crisis management

Cross-functional collaboration

Education

Bachelor’s degree in Communications, Journalism, Marketing, or related field

Job description

XPENG is a leading smart technology company at the forefront of innovation, integrating advanced AI and autonomous driving technologies into its vehicles, including electric vehicles (EVs), electric vertical take-off and landing ( eVTOL ) aircraft, and robotics. With a strong focus on intelligent mobility, XPENG is dedicated to reshaping the future of transportation through cutting-edge R&D in AI, machine learning , and smart connectivity.

Position Objective & Summary

The Event & Marketing Manager is the physical orchestrator of XPENG’s brand presence and reputation in Mexico. Your mission is to bridge the gap between high-level strategy and ground-level execution, transforming XPENG’s identity from a \"new player\" into a \"premier AI mobility leader.\" This role sits at the heart of brand experience, requiring a unique blend of strategic PR storytelling, high-stakes event management, and meticulous marketing operations. You will be responsible for bringing the brand to life through immersive media experiences, ensuring consistency across all communication channels and maintaining XPENG’s integrity in a fast-evolving market.

Key Responsibilities

PR Strategy & Brand Guardianship

Architect the Image: Build and refine XPENG’s public image in Mexico, focusing on our core pillars of EV technology, intelligence, and safety.

Global-Local Alignment: Act as the strategic bridge between the Mexico subsidiary and Global HQ to ensure all communication is unified and impactful.

Reputation Management: Develop and manage long-term programs designed to strengthen brand equity and consumer trust.

Automotive Media Relations & Experiential PR

Cultivate Specialist Networks: Build deep, lasting relationships with automotive, technology, business, and mainstream media to secure high-quality coverage.

High-Impact Media Programs: Lead the execution of media briefings, exclusive interviews, and product technology sessions.

The Test Drive Experience: Own the end-to-end planning of media test-drive events, coordinating seamlessly with distributors and agencies to showcase vehicle performance.

Crisis & Public Opinion Management

Proactive Monitoring: Keep a pulse on EV-related public sentiment, specifically regarding safety, charging infrastructure, and autonomous driving.

Response Leadership: Lead local crisis response efforts in close collaboration with HQ to mitigate risks and protect the brand’s narrative.

Content Governance & Technical Storytelling

Narrative Precision: Prepare and review high-quality press releases, Q&As, official statements, and technical content.

Brand Consistency: Ensure all communication materials comply with global standards and resonate with the local Mexican market.

Performance Tracking: Manage media coverage KPIs and evaluate the ROI of PR events and technology showcases.

Marketing Operations & Execution Excellence

Full-Cycle Coordination: Lead the administrative logistics for all marketing campaigns, offline events, and brand activities.

Operational Rigor: Oversee budget applications, venue selection, vendor management, and the preparation of promotional materials to ensure on-schedule and compliant execution.

Candidate Requirements

Experience: 5+ years of experience in Marketing Communications, Public Relations, or Media. Automotive industry experience is mandatory.

Education: Bachelor’s degree or above in Communication, Journalism, Marketing, or a related field.

Languages: Native-level Spanish and Excellent English writing/communication skills are required.

Skills: Strong team collaboration and cross-departmental communication skills; ability to navigate complex tasks under high intensity.

Expertise: Deep familiarity with both traditional and social media operations, with the ability to capture and leverage emerging media trends.

Mindset: A crisis-ready leader with strong emergency response capabilities and a detail-oriented approach to project management.

Prefer to Have (The Ideal Profile)

Technical Savvy: A genuine interest in EV technology and the future of AI mobility.

Agency Management: Experience managing complex vendor and distributor relationships to deliver premium brand experiences.

Additional Information & Compliance

Pre-employment Screening: To maintain the high standards of our team and ensure the reliability and integrity of our employees, certain positions at XPENG require a standard pre-employment screening process. This may include a socioeconomic study (Estudio Socioeconómico), verification of identification, academic credentials, professional references, and work experience. We appreciate your understanding and cooperation in this standard procedure.

Data Privacy: XPENG is committed to protecting your personal data. For more information on how we process your information during the application process, please see our Privacy Policy: https://www.xpeng.com/policy

Our Commitment to Diversity and Inclusion: At XPENG, we’re an equal-opportunity employer that values diversity. We positively encourage applications from all suitably qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.