Event Marketing Manager

Philippine Football Federation; Carmona; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

The Philippine Football Federation is seeking an Event Marketing Manager to lead planning, development, and evaluation of marketing strategies for football events, tournaments, and federation activities. The role focuses on boosting attendance, engagement, brand visibility, and sponsorship opportunities.

Work closely with the Marketing, Communications, Events, Commercial, and Sponsorship teams to ensure each event delivers a strong fan experience and valuable exposure for partners and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations, Event Management, Sports Management, or related field.
• 3–5 years of experience in marketing, event marketing, brand management, promotions, or related field.
• Experience in marketing campaigns for sports events or large-scale events preferred.
• Experience with sponsors, media organizations, advertising agencies, and event suppliers is an advantage.
• Digital Marketing or Event Management certifications are a plus.

Responsibilities

• Plan, develop, implement, and evaluate marketing strategies for football events and federation activities.
• Increase event attendance, audience engagement, and brand visibility.
• Identify sponsorship opportunities and media exposure.
• Collaborate with Marketing, Communications, Events, Commercial, Competitions, Digital Media, and Sponsorship teams to promote events.

Skills

Event marketing

Brand management

Sponsorships

Campaign management

Media partnerships

Digital marketing

Education

Bachelor's degree in Marketing or related field

Job description

The Event Marketing Manager is responsible for planning, developing, implementing, and evaluating marketing strategies for football events, tournaments, competitions, programs, and other federation activities. The position focuses on increasing event attendance, audience engagement, brand visibility, sponsorship opportunities, media exposure, and commercial revenue. The role works closely with the Marketing, Communications, Events, Commercial, Competitions, Digital Media, and Sponsorship teams to ensure that every event is effectively promoted and delivers a strong experience for fans, partners, sponsors, and stakeholders.

About you

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations, Event Management, Sports Management, or a related field

At least 3–5 years of experience in marketing, event marketing, brand management, promotions, or a related field

Experience managing marketing campaigns for sports events, football tournaments, concerts, corporate events, or large-scale public events is highly preferred

Experience working with sponsors, media organizations, advertising agencies, and event suppliers is an advantage

Additional certification in Digital Marketing, Event Management, Brand Management, or Sports Marketing is an advantage