EV Mobility Brand & Events Leader

XPENG; Mexico; On-site; MXN 420,000 - 660,000; Full time

Job summary

XPENG is seeking an Event & Marketing Manager in Mexico City to orchestrate brand presence and drive XPENG’s position as a premier AI mobility leader. You will bridge strategy and ground execution, shaping PR storytelling, high-stakes event management, and marketing operations.

You will lead automotive media relations, experiential PR, test-drive experiences, and content governance, ensuring global standards resonate locally while tracking performance and ROI.

Qualifications

• 5+ years in Marketing Communications, PR, or Media.
• Automotive industry experience mandatory.
• Native-level Spanish with excellent English writing/communication skills.

Responsibilities

• Develop and execute PR strategy and brand guardianship in Mexico.
• Coordinate automotive media relations and experiential PR programs.
• Lead test-drive events with distributors and agencies.
• Align local messaging with Global HQ for unified communications.
• Monitor EV-related sentiment and manage crisis response with HQ.

Skills

Marketing communications

Public relations

Media relations

Event management

Crisis management

Cross-functional collaboration

Education

Bachelor’s degree in Communications, Journalism, Marketing, or related field

Job description

XPENG is seeking an Event & Marketing Manager in Mexico City to orchestrate brand presence and drive XPENG’s position as a premier AI mobility leader. You will bridge strategy and ground execution, shaping PR storytelling, high-stakes event management, and marketing operations.

You will lead automotive media relations, experiential PR, test-drive experiences, and content governance, ensuring global standards resonate locally while tracking performance and ROI.