Esports Brand & Social Media Lead

Confidencial; Philippines; Presencial; PHP 700.000 - 1.200.000; Jornada completa

Descripción de la vacante

Confidencial is launching a new online casino brand in the Philippines and seeks a strategist-creator to shape its identity from day one. You will define brand voice, content strategy, and social presence, translating business objectives into engaging esports-driven campaigns.

The role covers content planning for Instagram, TikTok, and X, live-event coverage, influencer collaboration, and regional localization while ensuring regulatory compliance and strong audience growth.

Formación

• 3 to 5 years of professional experience in social media, marketing, esports, gaming, or digital content roles.
• Proven experience managing social media for esports, gaming, or entertainment brands.
• Strong knowledge of the competitive esports ecosystem, teams, formats, and community culture.
• Excellent written communication skills and strong attention to detail.
• English proficiency at C1 level or above.

Responsabilidades

• Develop and execute content plans for Instagram, TikTok, and X (Twitter) with a focus on esports and competitive gaming.
• Create and coordinate posts, Reels, Stories, teams, players, streams, and community moments while maintaining the brand voice.
• Produce content around major esports events and other games, including hype material, match-day posts, memes, and highlights.
• Localize campaigns for the market, adapting language, tone, and visuals to regional regulations.
• Translate business objectives into social media initiatives to boost awareness, engagement, and acquisition.
• Experiment with new formats and storytelling approaches to establish a distinctive brand identity.
• Manage day-to-day operations of social media accounts, including scheduling and publishing.
• Monitor esports calendars, matches, rosters, transfers, results, and community discussions for timely content.
• React quickly to live matches and viral moments to maximize engagement.
• Ensure visual quality, consistency, and regularity across assets.
• Collaborate with ambassadors, streamers, and content creators; brief influencers on narratives and objectives.
• Track performance of esports and ambassador-led content and provide insights for improvement.
• Monitor community feedback and emerging trends to identify opportunities.
• Build and maintain an active esports-focused community across platforms.
• Implement interactive mechanics like predictions, polls, and MVP votes.
• Moderate comments and respond to messages to engage the community.
• Coordinate with Legal and Compliance to validate campaigns and promotions.

Conocimientos

Social media strategy

Esports knowledge

Content creation

Community management

Influencer partnerships

Live-event coverage

Educación

Bachelor's degree in Marketing

Herramientas

Hootsuite

Descripción del empleo

Confidencial is launching a new online casino brand in the Philippines and seeks a strategist-creator to shape its identity from day one. You will define brand voice, content strategy, and social presence, translating business objectives into engaging esports-driven campaigns.

The role covers content planning for Instagram, TikTok, and X, live-event coverage, influencer collaboration, and regional localization while ensuring regulatory compliance and strong audience growth.