Esports Social Media Strategist

Team Liquid; Metro Manila; On-site; PHP 480,000 - 720,000; Full time

Job summary

Team Liquid Philippines is seeking a Social Media Manager to lead content creation and strategy across platforms from concept to analysis. You will work with designers, producers, and editors to craft engaging social media content tailored for the Philippine esports audience.

The role emphasizes analytics-driven decision making, timely content calendars, and alignment with Brand, Marketing and Content leadership. A passion for gaming and strong writing are essential for success.

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 3+ years of experience managing social media, preferably in esports, gaming, entertainment, or youth culture.
• Strong understanding of Philippine digital audience behavior and content preferences.
• Proven experience in content planning and calendar creation.
• Proficiency with social media analytics tools and publishing platforms.
• Excellent copywriting, communication, and creative briefing skills.

Responsibilities

• Develop and execute a comprehensive social media strategy tailored for the Philippine audience.
• Align content with Team Liquid Philippines' marketing and branding goals.
• Create, maintain, and oversee a content calendar including esports coverage, talent content, and product promotions.
• Collaborate with designers, content producers, and editors to produce original social content (videos, memes, graphics, stories, reels).
• Guide and manage community engagement by replying to followers and fostering an engaged fan base.
• Monitor social media trends, platform updates, and evolving content styles to keep the brand fresh.
• Review social media performance and report metrics such as engagement, reach, impressions, and follower growth.
• Coordinate with marketing, partnerships, talent, and esports teams to contribute to campaigns via social media.
• Assist influencer and talent activations with planned social media rollout strategies.

Skills

Social media management

Esports knowledge

Content planning

Analytics tools

Copywriting

Project management

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Job description

Team Liquid Philippines is seeking a Social Media Manager to lead content creation and strategy across platforms from concept to analysis. You will work with designers, producers, and editors to craft engaging social media content tailored for the Philippine esports audience.

The role emphasizes analytics-driven decision making, timely content calendars, and alignment with Brand, Marketing and Content leadership. A passion for gaming and strong writing are essential for success.