Enrollment Growth & Digital Marketing Specialist

FEU Institute of Technology; Manila; On-site; PHP 240,000 - 360,000; Full time

Job summary

FEU Institute of Technology in Manila is seeking a Digital Marketing Specialist to design and implement strategies aimed at increasing student enrolment. You will manage online campaigns, optimize the school's online presence, and coordinate with the Marketing Director to achieve targets.

The role requires strong written and verbal communication, ability to analyze campaign results, and development of engaging content for blogs, social media, and the university website.

Qualifications

• Candidate has a bachelor's degree in a related field.
• 1–2 years in education or digital marketing is preferred.
• Strong written and verbal communication skills.

Responsibilities

• Builds and implements digital marketing strategies for the school.
• End-to-end growth hacking to boost enrolment.
• Promotes the school's image using online tools.
• Optimizes SEO to improve the school's image.
• Assesses campaigns to improve enrollment and student population.
• Develops content for blogs, articles, social media, and the website.
• Assists with enrollment events and administrative procedures.
• Provides analytics on advertising impact and collateral effectiveness.

Skills

Digital marketing

SEO

Content development

Social media

Analytics tools

Oral and written communication

Education

Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising/Media, Mass Communications, Others or equivalent

Tools

Visual Design

Job description

FEU Institute of Technology in Manila is seeking a Digital Marketing Specialist to design and implement strategies aimed at increasing student enrolment. You will manage online campaigns, optimize the school's online presence, and coordinate with the Marketing Director to achieve targets.

The role requires strong written and verbal communication, ability to analyze campaign results, and development of engaging content for blogs, social media, and the university website.