1 - 3 Years
REGULAR
Job Description
Email Marketing Specialist
Department: Marketing
Reports To: MarketingManager / Director of Demand Generation
Employment Type: Full-time
Location: Onsite Tacloban or Gensan
About the Role
We're hiring an Email MarketingSpecialist who lives and breathes HubSpot. In this role, you'll own theend-to-end build, QA, and deployment of marketing emails inside HubSpot — fromdrag-and-drop campaigns to custom-coded HTML templates. You'll partner withdesigners, copywriters, and lifecycle marketers to turn briefs intopixel-perfect, high-performing emails that drive measurable engagement andpipeline.
This is a hands-on,execution-focused role for someone who takes pride in clean builds, flawlessQA, and squeezing every point of performance out of subject lines, previewtext, and send timing.
Key Responsibilities
Email Build & Production
- Build, code, and configure marketing emails in HubSpotusing both the drag-and-drop editor and custom HTML/HubL templates.
- Develop and maintain modular, reusable email templatesthat scale across campaigns and brands.
- Implement personalization tokens, smart content, anddynamic modules based on contact properties, list membership, and lifecyclestage.
- Ensure every email renders correctly across majorclients (Gmail, Outlook, Apple Mail, mobile) using Litmus, Email on Acid, orequivalent.
- Build HTML emails for 3rd party sends
Campaign Deployment &Workflows
- Set up and QA one-off sends, nurture sequences, andautomated workflows in HubSpot Marketing Hub.
- Manage the email calendar, including scheduling, sendwindows, and coordinating with adjacent campaigns to prevent fatigue.
AI-Powered Production &Optimization
- Leverage HubSpot Breeze Copilot and AI Emailtools (subject line generator, AI Content Writer, Campaign Assistant) toaccelerate production while maintaining brand voice and QAstandards.
- Evaluate and pilot Breeze Content Agent andother Breeze Agents for first-draft email generation and workflowoptimization; establish review and brand-voice guardrails beforescaling.
- Apply HubSpot's predictive send-timeoptimization
QA, Deliverability &Testing
- Run thorough pre-send QA: links, UTMs, personalization,rendering, spam score, and accessibility.
- Design and execute A/B tests on subject lines, previewtext, CTAs, layouts, and send times.
- Monitor deliverability metrics (bounce rate, spamcomplaints, sender reputation) and recommend corrective actions.
Reporting & Analysis
- Report on emailperformance using HubSpot dashboards — tracking engagement, conversion, andattribution trends across the funnel.
- Pull weekly and monthly performance reports fromHubSpot; surface insights on opens, clicks, conversions, and revenueattribution.
- Maintain a knowledge base of what's working: subjectline patterns, layouts, send times, audience segments.
Required Qualifications
- 3+ years of hands-on experience building and deployingmarketing emails in HubSpot Marketing Hub (Professional or Enterprise).
- Proficiency with HubSpot's drag-and-drop editor, custommodules, and HubL templating language.
- Working knowledge of HTML and CSS for email — includingtable-based layouts, inline styles, and dark mode considerations.
- Experience building responsive emails that renderreliably across Outlook, Gmail, Apple Mail, and mobile clients.
- Familiarity with HubSpot workflows, lists, lifecyclestages, and contact properties.
- Strong attention to detail and a documented QA process— links, UTMs, personalization, rendering, and accessibility.
- Comfort with A/B testing methodology and interpretingemail performance data.
Preferred Qualifications
- HubSpot Marketing Software and Email Marketingcertifications.
- Experience with Litmus, Email on Acid, or similarrendering/QA tools.
- Understanding of email deliverability fundamentals:SPF, DKIM, DMARC, IP warming, and list hygiene.
- Experience integrating HubSpot with a CRM (Salesforce,HubSpot CRM) and downstream tools like Zapier or Make.
- Familiarity with accessibility standards (WCAG) asapplied to email.
- Basic design skills in Figma or Adobe Creative Suitefor light asset adjustments.
What Success Looks Like in theFirst 90 Days
- Audit the existing HubSpot email template library andpropose a modular system for faster, more consistent builds.
- Take full ownership of the weekly email productioncalendar with zero missed sends or QA misses.
- Establish a documented pre-send QA checklist andrendering testing process.
- Launch at least one A/B test program with clearhypotheses and measurable lift.