Social Account Lead (eCommerce)

AIRR Labs; Taguig; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

AIRR Labs seeks a Social Account Lead to own revenue for brand accounts within the Social Commerce division. This role blends commerce execution, content performance, and creator strategy to drive GMV growth on TikTok Shop and social channels.

It demands a data-driven, sales-first mindset and the ability to translate strategy into daily action. You’ll own live sessions, coordinate shoppable content with Content and Creator teams, manage brand relationships, and guide the growth of our TikTok

Qualifications

• 4–6 years of experience in e-commerce, social commerce, digital marketing, or account management
• At least 2 years in a role with direct revenue or GMV ownership
• Hands-on experience with TikTok Shop Seller Center is required — shop setup, product listing optimization, campaign tools, and affiliate management
• Experience managing brand accounts in an agency or brand-side setting; exposure to livestream commerce operations is a plus
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Responsibilities

• Revenue & Commerce Ownership — GMV targets per assigned account, SOB GMV for underutilized channels, and day-to-day shop performance including product listings, promotions, pricing strategy, and campaign activation
• Livestream Execution — planning, executing, and optimizing LIVE sessions to hit defined sales and conversion benchmarks
• Content & Creator Coordination — cross-functional work with Content and Creator teams to ensure shoppable content supports account GMV goals; briefing content needs and coordinating affiliate deployment per campaign calendar
• Account Management & Client Relations — primary day-to-day contact for assigned brand accounts, owning new brand onboarding end-to-end and maintaining strong brand relationships
• Vertical Account Management — supporting the launch and scaling of the company’s owned TikTok Shop affiliate storefront, curating affiliate product catalog, monitoring GMV and conversion metrics, with a path to full P&L ownership
• Team Leadership — directly managing and developing Social Account Managers (SAMs), guiding priorities, performance gaps, and escalation protocols, and supporting capability building within the team

Skills

GMV ownership

Revenue growth

TikTok Shop familiarity

Stakeholder management

Data-driven analysis

Education

Bachelor’s degree in Marketing/Business

Tools

TikTok Shop Seller Center

TikTok Ads Manager

ShopAds

Affiliate tools

Job description

The Social Account Lead is the revenue owner for assigned brand accounts within the Social Commerce department. This role sits at the intersection of commerce execution, content performance, and creator strategy — with the primary mandate of driving GMV growth across TikTok Shop and social commerce channels. This is a commercial leadership position that requires a data-driven, sales-first mindset with the ability to translate strategy into daily execution.

About the company:

• Southeast Asia-based eCommerce enabler managing brand partner stores on TikTok Shop and social commerce channels
• Operates across multiple markets in the region with a growing brand portfolio including Kenvue, Adidas, and Galderma
• Fast-paced, high-growth environment where commercial execution and content performance are core competitive advantages

What you’ll own:

• Revenue & Commerce Ownership — GMV targets per assigned account, SOB GMV for underutilized channels, and day-to-day shop performance including product listings, promotions, pricing strategy, and campaign activation
• Livestream Execution — planning, executing, and optimizing LIVE sessions to hit defined sales and conversion benchmarks, with real-time troubleshooting during events
• Content & Creator Coordination — cross-functional work with Content and Creator teams to ensure shoppable content supports account GMV goals; briefing content needs and coordinating affiliate deployment per campaign calendar
• Account Management & Client Relations — primary day-to-day contact for assigned brand accounts, owning new brand onboarding end-to-end and maintaining strong brand relationships
• Vertical Account Management — supporting the launch and scaling of the company’s owned TikTok Shop affiliate storefront, curating affiliate product catalog, monitoring GMV and conversion metrics, with a path to full P&L ownership (full training provided)
• Team Leadership — directly managing and developing Social Account Managers (SAMs), guiding priorities, performance gaps, and escalation protocols, and supporting capability building within the team

What you bring:

Experience

• 4–6 years of experience in e-commerce, social commerce, digital marketing, or account management
• At least 2 years in a role with direct revenue or GMV ownership (not just content or community)
• Hands-on experience with TikTok Shop Seller Center is required — shop setup, product listing optimization, campaign tools, and affiliate management
• Experience managing brand accounts in an agency or brand-side setting; exposure to livestream commerce operations is a strong plus

Hard Skills

• Proficient in performance analysis: GMV dashboards, conversion funnels, ROAS, and affiliate metrics without hand-holding
• Familiar with TikTok Ads Manager, ShopAds, and TikTok affiliate/creator tools
• Working knowledge of campaign planning and promo mechanics (flash sales, bundle deals, vouchers) and comfortable with P&L tracking and account-level financial reporting

Soft Skills

• Commercially aggressive — can identify and close revenue opportunities fast
• Strong stakeholder management: handles brand clients and internal cross-functional teams simultaneously
• Structured communicator — can brief SAMs clearly and elevate issues with context; resilient under pressure with strong rapid problem-solving skills

Education & Market Alignment

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• Understanding of Filipino consumer behavior and purchase patterns on TikTok Shop; existing network or familiarity with PH-based brand principals (FMCG, beauty, lifestyle) is an advantage
• Relevant certifications (TikTok Shop Academy, Meta Blueprint, Google Analytics) are a plus but not required

Why this role:

• Real ownership — revenue accountability for brand accounts with a clear path to senior commercial leadership
• SEA scale — work at the center of Southeast Asia’s social commerce boom across TikTok Shop and beyond
• Brand impact — your execution directly shapes GMV outcomes for real brand partners